2024 Case Study Competition

Grand Prize Winner: Were Mattel's Efforts Kenough?

Case Title: Were Mattel's Efforts Kenough? Submitted by: Rebecca Wolff, Mariela Dothe-Marcial, Chloe Oakes and Katrina White School: University of Florida Faculty Advisor: Pat Ford Mattel’s iconic Barbie doll has been a cornerstone of American pop culture since its launch in 1959, but controversy over Barbie’s prior lack of inclusivity and unrealistic standards for women […]

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