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  • Case Study Competition

Grand Prize Winner: Were Mattel's Efforts Kenough?

Case Title: Were Mattel's Efforts Kenough? Submitted by: Rebecca Wolff, Mariela Dothe-Marcial, Chloe Oakes and Katrina White School: University of Florida Faculty Advisor: Pat Ford Mattel’s iconic Barbie doll has been a cornerstone of American pop culture since its launch in 1959, but controversy over Barbie’s prior lack of inclusivity and unrealistic standards for women […]

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  • Case Study Competition

First Place Winner: Cracking Open A Case
April 8, 2024
  • Case Study Competition

Second Place Winner: Adidas Says BYE
April 8, 2024
  • Case Study Competition

2012 Case Study Competition Grand Prize Winner: Water on Fire: An Analysis of ExxonMobil’s Communicative Defense of Hydraulic Fracturing
  • Case Study Competition

2023 Student Case Study Competition Grand Prize Winner: Defending Community: Lyft & Texas Senate Bill 8
  • Case Study Competition

2021 Student Case Study Competition Grand Prize Winner: Masks are the New Boarding Pass: Delta Air Lines Implements Strict Mask Mandate
  • Case Study Competition

2020 Student Case Study Competition Grand Prize Winner: Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook
  • Case Study Competition

2019 Case Study Competition Grand Prize Winner: DOVE: A PURPOSE-DRIVEN BRAND IN A CRISIS OF SINCERITY - The Struggle to Navigate Rising Expectations of Corporate Responsibility
  • Case Study Competition

2018 Case Study Competition Grand Prize Winner: Responding While the Record Button Is Always On: Flying High and Low with United Airlines Corporate Culture and Stakeholder Empowerment
  • Case Study Competition

2017 Case Study Competition Grand Prize Winner: Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
  • Case Study Competition

2016 Case Study Competition Grand Prize Winner: Starbucks; The Third Place on a Third Rail Issue: An Analysis of Starbucks’ Race Together Initiative
  • Case Study Competition

2015 Case Study Competition Grand Prize Winner: Cigarettes Out. Health In. An Analysis of the Rebrand of CVS Health
  • Case Study Competition

2014 Case Study Competition Grand Prize Winner: Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity
  • Case Study Competition

2013 Case Study Competition Grand Prize Winner: A CRISIS OUT OF THIN AIR: An Analysis of JetBlue's Response to a Pilot's Mid-Flight Breakdown
  • Case Study Competition

2002 Case Study Competition Second Prize: Optix Corporation