The communications function is under growing pressure to demonstrate strategic value — not just operational output. This framework gives communications leaders a structured path for meeting that expectation.
Developed with insights from Page members and grounded in the 10 Dimensions of Effective Functions, the Functional Framework guides you through four iterative steps: Prioritize, Assess, Calibrate and Evaluate. Each step combines a practical checklist with tailored questions you can explore through Artie, Page's AI assistant for communications leaders.
The framework is designed to be revisited, not completed once. Use it when building a new function from the ground up, responding to organizational change, or making the case for investment in your team.
Jump to Getting Started and FAQs
The Page Model puts corporate character the unique, differentiated identity of the organization at its center. CCOs work to define that character, align it with corporate strategy and activate it with stakeholders.
The outer ring describes the process of building authentic advocacy by engaging stakeholders based on that character, moving them to action and behavior and, ultimately, to advocating on behalf of the organization.
What CCOs are saying
The Functional Framework puts structure around defining a communications organization that sits at the intersection of business strategy and stakeholder expectations. By connecting communications goals with the people who matter most—from employees to policymakers—communications becomes an enabler and leader of business success.
The value of our Functional Framework comes from its origins — a product of many minds, working together. The result is knowledge creation that is current, data driven, and proven in practice. The beauty is our ability to think together, acknowledge what no longer works, and introduce our colleagues to genuinely new ideas.
The Functional Framework is a dynamic, continuously updated tool that is built for CCOs and CCAOs, by CCOs and CCAOs. Informed by the lived and shared experiences and insights from Page members, this tool will help organizations large and small to transform and evolve in more planful ways; to more efficiently leverage resources, time and capital during a transformation; and to seek buy-in from C-Suite with data-backed, insight-informed recommendations about the future of the function.
Throughout the Functional Framework, start a conversation with Artie, our AI chatbot who is fully versed in the journey as well as the entire Page knowledge base. Select one of the supplied prompts on each page or start a chat with your own query. At any time, you can also tap the "Hi, I'm Artie" to start a new chat!
