The 2026 Benchmark Trend Report is one part of the Page Navigator, Page’s system for helping communications leaders benchmark against peers, assess their functions and make decisions about structure, resources, capabilities and measurement.
reviewed their
communications structure in the past year.
say their
communications function is under-resourced.
of communications leaders say the scope of their function has expanded.
More than half report regular, integrated or embedded Al use.
This report helps senior communications leaders assess whether their functions are keeping pace with what their organizations now require.
Gain insight into the trends, priorities and challenges shaping communications leadership today. Business transformation, emerging trust challenges and rapid advances in AI are reshaping expectations of the communications function. Nearly every communications leader is asking some version of this question: Is my function designed for what my organization needs next?
The 2026 study reflects responses from 179 Page and Page Up members serving as CCOs or equivalent senior communications leaders across 23 countries. These data provide a benchmark CCOs can use to assess how well their function aligns with the organization and the changes underway in its business and industry.
Purchasing the report? Your report download will be sent to your email address after you process your order.
Explore this interactive tool to access aggregated and anonymized data to benchmark your own functions against your peers. Through the tool you will find data to support planning, leadership conversations, and decision-making. Filter based on geography, industry, organizational characteristics and communications function attributes.
If you want to look at data insights from a specific sector or focus on comparing your function against relevant peers, we can help. We can build reports to help you support leadership discussions, planning, board updates, or org-specific needs.
Focused analysis for a specific industry, showing how the sector compares with the full benchmark. (Releasing in October 2026)
Tailored cuts of the data and recommendations for a specific board, planning or leadership question.
Our AI staff member is here to help you explore and understand the Page Navigator system that was designed for CCOs and senior corporate communications leaders. Use the prompts to start a conversation.
