- The New CCO Podcast
More than Kenough: A Winning Student Case Study About Mattel's Historic Reb…
Episode Transcript Eliot Mizrachi: [00:00:00] the blockbuster hit Barbie. was well received by moviegoers, many of whom were returning to theaters for the first time since the pandemic. But many might not realize that this movie was a crucial tactic in Mattel's broader strategy to reposition its iconic brand. A tactic that took calculated risks […]
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