This is a study guide to help chief communication officers (CCOs) and their teams move up the Progression Path on Enabling Culture Systems that was first laid out in the 2019 Page report, The CCO as Pacesetter.

The CCO’s connection to brand and purpose and view across multiple stakeholders brings unique value to culture management, whether as a leader or a key partner along with other senior leaders. This Guide offers a blueprint for CCOs and their teams to enable strong enterprise cultures and establish a culture management system.