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The New CCO Podcast

Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Fi…

Following our interview with the 2024 Page and IPR Case Study Competition winners, we bring you an extended conversation between the students and Katherine Frymark, EVP of Corporate Communications at Mattel, getting an insider perspective on the success behind Barbie’s brand transformation. The insightful conversation, led by IPR President Tina McCorkindale, covered brand authenticity, risk-taking […]

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Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Fi…

Before and After the Polls Close, Bruce Mehlman at Page Annual…

More than Kenough: A Winning Student Case Study About Mattel's Historic Reb…

Paris, The Impossible City in an Impossible World

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2009 Case Study Competition Grand Prize Winner: Eastern Health: A case study on the need for public trust in health care communications

2010 Case Study Competition Grand Prize Winner: Domino's "Special Delivery" Going Viral Through Social Media

2011 Case Study Competition Grand Prize Winner: Just a Ding? The NFL Responds to Research on Football-Related Concussion

2012 Case Study Competition Grand Prize Winner: Water on Fire: An Analysis of ExxonMobil’s Communicative Defense of Hydraulic Fracturing

2013 Case Study Competition Grand Prize Winner: A CRISIS OUT OF THIN AIR: An Analysis of JetBlue's Response to a Pilot's Mid-Flight Breakdown

2014 Case Study Competition Grand Prize Winner: Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity

2015 Case Study Competition Grand Prize Winner: Cigarettes Out. Health In. An Analysis of the Rebrand of CVS Health

2016 Case Study Competition Grand Prize Winner: Starbucks; The Third Place on a Third Rail Issue: An Analysis of Starbucks’ Race Together Initiative

2017 Case Study Competition Grand Prize Winner: Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI

2018 Case Study Competition Grand Prize Winner: Responding While the Record Button Is Always On: Flying High and Low with United Airlines Corporate Culture and Stakeholder Empowerment

2019 Case Study Competition Grand Prize Winner: DOVE: A PURPOSE-DRIVEN BRAND IN A CRISIS OF SINCERITY - The Struggle to Navigate Rising Expectations of Corporate Responsibility

2020 Student Case Study Competition Grand Prize Winner: Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook

Culture Change & Management: A Guide for Communications Leaders