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Generative AI
The New CCO Podcast

From Efficiency to Impact: How GenAI is Transforming Communications Strateg…

Generative AI is evolving from a simple productivity booster to a strategic game-changer in communications. At the Page Up Annual Conference in October, member Ethan McCarty moderated a dynamic panel featuring João Belo of Takeda Pharmaceuticals, April Yue of Boston University, and Dan Gaynor of Signal AI. Together, they explored how to leverage AI to […]

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From Efficiency to Impact: How GenAI is Transforming Communications Strateg…

Page Patrons Webinar: Leveraging AI to Build and Measure Corporate Reputati…

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2009 Case Study Competition Grand Prize Winner: Eastern Health: A case study on the need for public trust in health care communications

2010 Case Study Competition Grand Prize Winner: Domino's "Special Delivery" Going Viral Through Social Media

2011 Case Study Competition Grand Prize Winner: Just a Ding? The NFL Responds to Research on Football-Related Concussion

2012 Case Study Competition Grand Prize Winner: Water on Fire: An Analysis of ExxonMobil’s Communicative Defense of Hydraulic Fracturing

2013 Case Study Competition Grand Prize Winner: A CRISIS OUT OF THIN AIR: An Analysis of JetBlue's Response to a Pilot's Mid-Flight Breakdown

2014 Case Study Competition Grand Prize Winner: Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity

2015 Case Study Competition Grand Prize Winner: Cigarettes Out. Health In. An Analysis of the Rebrand of CVS Health

2016 Case Study Competition Grand Prize Winner: Starbucks; The Third Place on a Third Rail Issue: An Analysis of Starbucks’ Race Together Initiative

2017 Case Study Competition Grand Prize Winner: Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI

2018 Case Study Competition Grand Prize Winner: Responding While the Record Button Is Always On: Flying High and Low with United Airlines Corporate Culture and Stakeholder Empowerment

2019 Case Study Competition Grand Prize Winner: DOVE: A PURPOSE-DRIVEN BRAND IN A CRISIS OF SINCERITY - The Struggle to Navigate Rising Expectations of Corporate Responsibility

2020 Student Case Study Competition Grand Prize Winner: Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook

Culture Change & Management: A Guide for Communications Leaders