Every year, Page and the Institute for Public Relations conduct a competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations.

This year, Page and IPR honored the grand prize winners of the competition in a new way. Rebecca Wolff, Katrina White, Mariela Dothe-Marcial and Chloe Oakes, from the University of Florida, were joined by Catherine Frymark, EVP of Corporate Communications at Mattel, and discussed key learnings from Mattel's historic repositioning of the Barbie brand.