About the Event

Agenda

Policies

Intentional Innovation: How CCOs Build Trust in our Changing World

The conveyor belt of world-changing technologies is speeding up, spurring an unprecedented wave of innovation that spans geographies and industries. The rate of change is putting greater pressure on CCOs to play to our strengths and lead by making sense of the business environment, anticipating change, and engaging with a diverse array of stakeholders who have high expectations of our brands. The CCO innovator of this era can significantly influence an organization’s ability to drive profitable growth, deliver more compelling customer experiences, and make lasting contributions to society.  

At this year’s Page Annual Conference, we welcome members from around the world to join us just outside of Silicon Valley, arguably the epicenter of innovation. We will explore our role in a world where technology and trust intersect more profoundly than ever before. We will gain appreciation for the importance of looking around corners to stay relevant and competitive, while being attuned to the potential risks presented by new technologies. We will discuss decision-making at the executive and board room tables that contemplates innovation, shareholder returns, and societal impact, all while navigating a global election year. It has never been more exciting to be a CCO today with an eye on tomorrow. We have a profound opportunity to help our organizations matter more to the world than they ever have.

Registration Fee

The registration fee breakdown is tiered based on your membership type and how you will be joining us. Register on or before July 22 for the early bird rate.

Italicized numbers indicate the raised rate after July 22.

Corporate, Agency, Executive Search: $3,710 | $3,910
Non-Profit, Government, Retiree: $2,060 | $2,270
Educator: $1,440 | $1,650
Honoree: Complimentary
Spouse: $1,030
Dinner-Only: $495

*This is an in-person event.

Welcome and Opening Interaction

3:00 – 3:45 p.m.

Kelli ParsonsChair, Page, Global CEO, Hill & Knowlton
Jennifer Temple2024 Annual Conference Chair, Chief Marketing & Communications Officer, HPEBio

Challenger Spirit: Leading Mazda Motor Corporation to New Heights

3:45 – 4:30 p.m.

Masahiro Moro, President and CEO of Mazda Motor Corporation has led the company through transformation to record sales with his commitment to intentional innovation and a challenger spirit. Join Masahiro Moro and AnnaMaria DeSalva, global chairman of Burson, as they kick-off our Page annual conference to discuss Moro-san’s journey to CEO, his perspectives on building an empowering and inspiring brand through customer-driven innovation, the role of communication in value creation, and today’s major considerations for the auto industry - and for global business leaders.

Masahiro MoroCEO, Mazda Bio
AnnaMaria DeSalvaGlobal Chairman, Burson Bio

Building a Purpose-driven Brand at Microsoft: A Conversation with Frank X. Shaw

4:30 – 5:15 p.m.

Microsoft’s position as one of the top companies in the world based on market capitalization has been driven largely by CEO Satya Nadella’s laser focus on evolving the Microsoft culture and the brand – a marriage of mission and marketing – underpinned by a commitment to innovation, partnership, and purpose. In this illuminating conversation, Microsoft CCO Frank X. Shaw and Page Annual Conference Chair, HPE CCO Jennifer Temple, will explore the collaborative and visionary role CCOs play in building a brand that embodies a visionary CEO’s boldest dreams.

Frank X. ShawChief Communications Officer, Microsoft Corporation
Jennifer Temple2024 Annual Conference Chair, Chief Marketing & Communications Officer, HPEBio

Closing Remarks

5:15 – 5:30 p.m.

Jennifer Temple2024 Annual Conference Chair, Chief Marketing & Communications Officer, HPEBio

New Member Reception

6:00 – 6:30 p.m.

All Member Reception

6:30 – 7:15 p.m.

Awards Dinner

7:15 – 9:30 p.m.

Networking Breakfast

7:30 – 8:15 a.m.

Welcome and Opening Interaction

8:15 – 8:50 a.m.

Jennifer Temple2024 Annual Conference Chair, Chief Marketing & Communications Officer, HPEBio

Before and After the Polls Close: Next Steps in the C-Suite

8:50 – 9:50 a.m.

Approximately one-quarter of the world’s population is eligible to vote in an election in 2024, including eight of the ten most populous countries. Many of these places, including the U.S., are embroiled in domestic and international conflicts that have far-reaching consequences for organizations of all types and sizes. Bruce Mehlman, a frequent media commentator and renowned expert on policy and political trends, will share his bi-partisan perspective on the potential outcomes and consequences of this year’s elections. He’ll also counsel us on how to help our C-suite colleagues and CEOs prepare. Through an insightful general election analysis, Mehlman will help you and your organization understand, anticipate, and mitigate the impacts of political risk.

Bruce MehlmanPartner, Mehlman Consulting Bio

Peer Connection

9:50 – 10:15 a.m.

In this interaction, you and your peers will compare your reactions to the preceding Mehlman session, providing a debrief of the speaker’s content. With a question as a prompt, you’ll reflect, speak in a small group at your table and ultimately the whole room will be engaged in sharing the results of your conversations.

Morning Break

10:15 – 10:45 a.m.

A Director’s Perspective: Creating Value Amidst Competing Pressures

10:45 – 11:30 a.m.

In conversation with Linda Rutherford who serves on a board herself, three board directors Brenda Harvey, Marie Oh Huber, and Peggy Foran will discuss how today’s boards create stakeholder value amidst competing priorities in a complex and volatile business environment. They will share their perspectives about the changing nature of the director’s role, the required skills and expertise of a modern director, the evolving landscape for thinking through sustainability and governance imperatives, and how they ensure management is best positioned to address competitor dynamics. This session will focus on how boards can best partner with management and will open your eyes to opportunities in the CCO/Board relationship, providing greater insight into how corporate directors are approaching their roles and how we can facilitate their understanding of a company’s present position and future opportunities.

Brenda HarveyIndependent Outside Director, Nissan BoardBio
Marie Oh HuberPublic Company Non-Executive Director; CLO (Former), eBay and Agilent Technologies Bio
Margaret M. ForanSVP, Chief Governance Officer and Corporate Secretary, Prudential Financial, Inc.Bio
Linda RutherfordChief Administration Officer, Southwest AirlinesBio

Practical Insights from Intentional Innovators

11:30 a.m. – 12:15 p.m.

David Hornik is a seasoned venture capitalist, educator, lawyer, art collector, and philanthropist. Michael Dougherty is a serial entrepreneur who is named on nine U.S.-issued technology patents. In this fast-paced conversation with Page Member Mike Doyle, David and Michael will reveal what all of us can learn from start-up entrepreneurs and venture capitalists, including sources of inspiration, how to find the next “big” thing, where VC money is currently being deployed most generously, and the paramount importance of good networks.

David HornikFounding Partner, Lobby CapitalBio
Michael DoughertyCEO and Co-Founder, Remix AIBio
Mike DoyleCEO, KetchumBio

Networking Lunch

12:15 - 1:15 p.m.

Annual General Meeting

1:15 – 2:00 p.m.

This is the annual meeting of the Page membership, as required by the Page bylaws. Members will hear updates on Page’s strategy and operations and vote to elect a slate of members to serve on the Board of Trustees and to ratify recent bylaws amendments approved by the Board of Trustees.

Kelli ParsonsChair, Page, Global CEO, Hill & Knowlton
Brian LottChief Communications Officer, Mubadala Investment Company
Maureen DavenportChief Communications Officer, KPMG

Peer Topic Conversations

2:00 – 3:45 p.m.

A compelling set of topics - generated by Page Member CCOs - will form the backbone of this afternoon interaction. There will be a different topic discussed in each of the five breakout rooms (see topic questions below). You’ll have the opportunity to choose what conversation you want to join at all times. CCOs will serve as our “convenors” to kick off each conversation with an anecdote and a question and then the session will be turned entirely over to you, the participants. There will be no presentations, no slides, and no microphones - just engaging dialogue you’ll not want to miss on the topics you care about the most. What’s happening with DEI and ESG in your organization? How is AI being implemented in your organization and in your function? How is your organization responding to the current geopolitical and economic environment? How do you see CCOs managing increasing complexity and demands? How is your organization engaging employees and responding to employee activism?

Afternoon Break

3:45 – 4:15 p.m.

Beyond Communication: CCO Leadership in Navigating New Complexity

4:15 - 5:00 p.m.

The role of the CCO as a strategic leader has expanded and transformed in the face of unprecedented challenges to our institutions. CCOs face the daunting task of helping their companies navigate a maze of changing stakeholder demands, technological advancements, and geopolitical conflict in the midst of a crisis of trust in institutions. This session will feature a discussion among CCOs on how they are changing the way they lead their functions and collaborate with their C-Suite partners to solve the strategic challenges disrupting their companies.

Brian BesanceneyFormer Chief Communications Officer, Boeing & WalmartBio
Kathryn BeiserChief Communications Officer, Eli Lilly and CompanyBio
Brad BurnsChief Communications Officer, SnowflakeBio
Rebecca EdwardsChief Communications Officer, OrganonBio

Closing Remarks

5:00 - 5:15 p.m.

Jennifer Temple2024 Annual Conference Chair, Chief Marketing & Communications Officer, HPEBio

Networking Reception

5:45 – 6:30 p.m.

Networking Dinner

6:30 – 8:30 p.m.

Networking Breakfast

7:15 - 8:00 a.m.

Welcome and Opening Interaction

8:00 - 8:30 a.m.

Linda RutherfordChief Administration Officer, Southwest AirlinesBio

The Evolving CFO/CCO Partnership in Defining and Activating the Value Creation Narrative

8:30 - 9:10 a.m.

CCOs and their companies are increasingly challenged to manage their value equation narrative for an ever-broadening network of stakeholders, and investors remain a key audience. In this session, our panelists will discuss the importance of the CFO/CCO relationship in unlocking and activating the value creation story. They’ll also discuss ways to transform crisis situations into opportunities for enhancing brand relevance and converting investor skepticism and customer trepidation into confidence in your company.

Howard WilsonChief Financial Officer, PagerDuty Bio
Debbie O’BrienChief Communications Officer, PagerDutyBio
Scot HoffmanVice President and Director of Corporate Communications, Dodge & Cox

A Sustainable Path Forward: Activating the Stakeholder Ecosystem

9:10 - 9:55 a.m.

Many organizations have set ambitious, science-based commitments in the area of sustainability. Making and meeting these commitments requires innovation in approaches to sustainability, reliance on a complex ecosystem of partners, and the ability to produce real business benefits from sustainable solutions. In this session, you’ll learn helpful specifics about how companies from different industries activate their stakeholder ecosystems to spur progress on goals and the value of a strong partnership between the CSO and CCO.

Helen GilesManaging Director, Environmental Sustainability, Southwest Airlines Bio
Monica BatchelderChief Sustainability Officer, Hewlett Packard EnterpriseBio
Robyn LuhningFormer CSO, Wells FargoBio
Lindsey O’NeillChief Corporate Affairs Officer, USAABio

Morning Break

9:55 - 10:25 a.m.

AI Realities: What’s New, What’s Not, What’s Next

10:25 - 11:05 a.m.

All the recent hype about AI has obscured many realities, including the fact that it’s been around for years in various iterations. What’s new is generative AI and it’s having a “moment.” The key question is, how can we safely integrate AI into our business models without stifling innovation? There are a host of governance and ethical issues to consider. And what about planning for the future? This session’s seasoned experts have R&D responsibility and are already designing future innovation with AI embedded into their plans for what their customers and consumers will experience next from their brands. They will provide compelling examples of how they have successfully implemented AI with deep consideration of the risks and rewards and what they foresee for the future of AI in their organizations.

Maarten SierhuisVP, Nissan Advanced Technology Center - Silicon ValleyBio
Daniel Yang, MDVice President of AI and Emerging Technologies, Kaiser PermanenteBio
Farnaz KhademCCO, StanfordBio

Peer “Gift” Exchange

11:05 - 11:45 a.m.

Maybe Hollywood stars leave events with bags filled with bling, but you’re going to leave this conference with much better gifts. In this quick but crucial interaction, you’ll have a moment to reflect on what you can share as a “gift” with the people at your table following the conference. This “gift” could be anything from sharing expertise to sharing resources to simply sending them a great article - what you “give” and how you give it  is totally up to you. It’s very likely you’ll be surprised by the generosity of the Page community.

Closing Keynote: The CEO/CCO Partnership and Transformation at Macy’s

11:45 a.m. – 12:30 p.m.

Jeff Gennette, the former Chairman and CEO of Macy’s, Inc. and Page Member Bobby Amirshahi will sit down with Page Member Charlene Wheeless to give us a behind the scenes view into their work together at Macy’s. Shepherding the organization during COVID and its aftermath was deeply affected by the strong relationship of trust between these leaders as they worked to rebuild the business after a government mandated shutdown of brick and mortar stores. Wheeless will guide them to discuss candidly what worked and what didn’t under Gennette’s tenure and we’ll hear about how Gennette’s openness and authenticity played a strong role in successfully communicating with internal and external stakeholders during the ongoing transformation of the retail industry.

Jeff GennetteFormer Chairman and CEO, Macy’s, Inc. Bio
Bobby AmirshahiHead of Corporate Communications, Social Impact, and Government Affairs, Macy’s, Inc. Bio
Charlene WheelessPrincipal, Charlene Wheeless, LLCBio

Closing Remarks

12:30 – 12:45 p.m.

Linda RutherfordChief Administration Officer, Southwest AirlinesBio

Networking Lunch

12:45 – 1:45 p.m.

Cancellation Policy

Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event.Registration fees are non-transferable. Cancellation for COVID-related reasons will be eligible for full refunds. All other cancellations will follow our standard cancellation policy.

COVID-19 Policy

Page continues to review and revise this policy based on the U.S. Centers for Disease Control & Prevention (CDC) and local jurisdiction guidance on COVID-19. Requirements will be updated accordingly.

Based on current guidance, the following rules now apply to participants at in-person Page meetings and conferences (attendees, speakers, staff and vendors):

  • Participants are required to follow all government requirements, including local, state and/or national requirements where the event is held.
  • It is recommended that participants are fully vaccinated for COVID-19, as outlined by the CDC or local jurisdiction, if the event is outside the U.S.

In addition, participants are asked to avoid participation if:

  • They have tested positive for COVID-19 and have not yet completed a CDC-recommended isolation period, or the equivalent as outlined by the local jurisdiction if outside the U.S.; or
  • They have COVID-19 symptoms.

If you have been exposed to COVID-19, please test to ensure you are not infected before your participation.