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The Functional Framework is an interactive tool designed by Page to help communications leaders evaluate, redesign, and invest in their function. Developed with insights from Page members and grounded in the 10 Dimensions of Effective Functions, the Functional Framework guides you through four iterative steps: Prioritize, Assess, Calibrate, and Evaluate.
Each step combines a practical checklist with tailored questions you can explore through Artie, Page's AI assistant for communications leaders.
The framework is designed to be revisited, not completed once. Use it when building a new function from the ground up, responding to organizational change, or making the case for investment in your team.
Review data to understand organizational needs and develop a functional hypothesis.
Evaluate the team across 10 critical dimensions for capability gaps.
Define the structure and execution plan to maximize strategic impact.
Execute the plan while assessing progress and measuring the impact.
The Functional Framework is an interactive tool designed by Page to help communications leaders evaluate, redesign, and invest in their function. Developed with insights from Page members and grounded in the 10 Dimensions of Effective Functions, the Functional Framework guides you through four iterative steps: Prioritize, Assess, Calibrate, and Evaluate.
Each step combines a practical checklist with tailored questions you can explore through Artie, Page's AI assistant for communications leaders.
Unlike traditional benchmark audits that suggest "bigger is better," this framework focuses strictly on effectiveness over size. It helps you evaluate how your operating model (centralized, decentralized, or matrixed), team structure, spans of responsibility, budget allocation, and cross-functional partnerships actually match the specific business demands and trust landscapes of your enterprise.
The framework is mapped directly to ten Dimensions, allowing you to benchmark your team’s capabilities across three levels of organizational sophistication: Professional, Pathfinder, and Pacesetter.
P.A.C.E. is the step-by-step methodology built into the digital platform to guide you through functional evaluation:
No. Access to the online platform, the Benchmark Report, and the Functional Framework self-assessment is completely free to members as a benefit of your standard Page dues.
Access to the interactive Data Explorer is also available for a minimal cost.
Artie is Page’s secure, AI-powered chat assistant, integrated directly into the digital knowledge base. Unlike public generative AI tools that train on unvetted internet data, Artie is trained strictly on Page's high-trust thought leadership, research reports, and peer-contributed case studies.
For now, the assessment must be manually reset. Email skeeth@page.org to reset your assessment so you can retake it. We highly recommend downloading or printing your assessment before you request a reset.
