The Distinguished Service Award honors an individual who has helped strengthen the role of public relations by devoting themselves to services that help build and nurture the profession. They may have championed the merits of public relations; written articles and/or books; conducted opinion research; developed educational programs; and worked with students, professional groups and community groups. The Distinguished Service Award winner is a leader whose counsel is sought by others, who gives selflessly of their time and talent, and who possesses a distinguished record of service to the profession in leadership roles in professional organizations, teaching, strengthening curricula and advising students, public speaking, advising community groups and/or chief public relations officers and senior business executives.
Examples of service that might qualify:
