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  • The New CCO Podcast

Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Fi…

Following our interview with the 2024 Page and IPR Case Study Competition winners, we bring you an extended conversation between the students and Katherine Frymark, EVP of Corporate Communications at Mattel, getting an insider perspective on the success behind Barbie’s brand transformation. The insightful conversation, led by IPR President Tina McCorkindale, covered brand authenticity, risk-taking […]

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  • The New CCO Podcast

Before and After the Polls Close, Bruce Mehlman at Page Annual…
October 16, 2024
  • The New CCO Podcast

More than Kenough: A Winning Student Case Study About Mattel's Historic Reb…
  • The New CCO Podcast

Paris, The Impossible City in an Impossible World

July 30, 2024
  • The New CCO Podcast

Delta Navigates the Turbulence Around Masks on Flights
October 21, 2021
  • The New CCO Podcast

Drink Responsibly: How Heineken is Brewing Sustainability Into its Growth Strategy With Stacey Tank
September 21, 2021
  • Diversity, Equity and Inclusion
  • The New CCO Podcast

Acknowledgment, celebration, and accountability. A conversation about Juneteenth with Diversity Action Alliance President Carmella Glover
June 24, 2021
  • The New CCO Podcast

Leading with Empathy: How Hyatt Cared for its People’s Mental Well-Being Amid the Pandemic
June 17, 2021
  • The New CCO Podcast

Leadership means accountability. A conversation with Ron Williams, former CEO of Aetna
April 12, 2021
  • The New CCO Podcast

LIXIL: A stitchup, unstitched
March 23, 2021
  • Reports
  • Research Reports

CommTech: A Guide for Communications Leaders
October 6, 2020
  • The New CCO Podcast

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition
August 4, 2020
  • The New CCO Podcast

It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia
July 17, 2020
  • The New CCO Podcast

A crisis that accelerated change in business - who’d have thought? A conversation with CEO Alan Murray.
July 7, 2020
  • The New CCO Podcast

How CCOs can help America change: Page Chair Charlene Wheeless discusses systemic racism.
June 18, 2020
  • The New CCO Podcast

How a Fun-Luving Culture Confronts a Pandemic - Whitney Eichinger, Southwest Airlines
April 30, 2020

Culture Change & Management: A Guide for Communications Leaders

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