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Knowledge Base

Our home for Page and Page Up thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

  • Page-Harris Poll Confidence in Business Index

Page-Harris Poll: Confidence in Business Index 2026

Executives are operating under immense pressure: expectations for business leadership are rising while credibility is under strain. The CCO's role is critical for economic impact and organizational relevance, yet stakeholder trust is increasingly shaped by fragmented channels like search, social platforms and generative AI rather than traditional intermediaries. To help members navigate this fast-moving and […]

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  • Page Collaboration

Leading Through the Minnesota Crisis: The Power of Community and the CCO Pe…

February 11, 2026

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Mark Schaefer speaking at Page Spring Seminar 2023 at a podium blue background glasses
  • The New CCO Podcast

High-Tech, High-Touch: Mark Schaefer Shares Emerging Trends in Corporate Branding

Corporate Brand
June 27, 2023
  • The New CCO Podcast

Re-release: Acknowledgement, celebration and equity. A conversation about Juneteenth becoming a federal holiday.

June 19, 2023
  • All Page Reports
  • Research

Corporate Brand Leadership: A Guide for CCOs

May 10, 2023
  • The New CCO Podcast

The New Rules of Influence

April 11, 2023
  • The New CCO Podcast

A Return to Fun 🛳️ How Carnival Cruise Line Leans into Levity as a Brand Asset

December 14, 2022
  • The New CCO Podcast

How does one become a CCO? Brian Lott's origin story.

November 3, 2022
  • The New CCO Podcast

Truth in the Disinformation Age

October 25, 2022
  • The New CCO Podcast

Lessons in Life and Leadership - a Conversation with Dr. Marshall Goldsmith

August 22, 2022
  • The New CCO Podcast

How Lyft Protected Drivers Against an Abortion Law in Texas

July 25, 2022
  • The New CCO Podcast

CCOs Must Make ‘Good Trouble’ - A Conversation with Ken Frazier

May 31, 2022
  • The New CCO Podcast

Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer

CommTech
May 19, 2022
  • The New CCO Podcast

Reaching Radical Relevance

March 24, 2022
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Culture Change & Management: A Guide for Communications Leaders

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