Page Patrons Webinar: Leveraging AI to Build and Measure Corporate Reputation

Brands today are increasingly facing more regulations in multiple jurisdictions, politicized consumers, activist investors, and employee demands for public stances on societal issues. And $37 billion is wasted in ad spend every year from ads that fail to fully engage the target audience. Existing audience solutions fail to meet the multi-faceted needs of the modern brand, especially during times of crisis.

That's where Tunnl, the AI-powered audience intelligence platform, comes in. Watch two co-founders of Tunnl discuss a major brand's reputation measurement through the lens of cutting-edge audience intelligence.

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What you should know:

• Audience intelligence is essential for modern reputation management: Understanding your audience is crucial for navigating today's complex regulatory landscape and building a strong corporate reputation. AI-powered tools can provide invaluable insights into audience sentiment, media consumption, and engagement.
• Tunnl's audience modeling approach: By leveraging advanced techniques like neural networks, Tunnl combines survey data, consumer data, and other public sources to create robust audience models that can accurately predict future trends and behaviors. This allows organizations to anticipate potential risks and opportunities, enabling them to proactively manage their reputation and mitigate crises.
• Applying audience intelligence to media strategy: Tunnl's audience data can be used to inform media planning and activation, helping organizations understand the media consumption patterns of their target audiences and optimize their paid, earned, and owned media strategies accordingly.
• Want to learn more? Reach out to Jonathan Ewing (jewing@tunnldata.com)

Go deeper: Check out the slides from the presentation here.

About Page Patrons Program Webinars: A Page Patron is a leading solution provider that, in exchange for sponsorship of Page, works with us to educate members about how tools and services like theirs help enable world-class communications capabilities. These webinars are open to Page and Page Up members and their teams. If you have any questions or suggestions for future Page Patrons, please contact Dan Strouhal (dstrouhal@page.org).