Link Sharing: Chamber of Commerce Small Business Press Release

For communicators tasked with explaining tariff-related changes, this piece from the U.S. Chamber of Commerce offers powerful language and framing. “A Matter of Survival” brings forward firsthand accounts from small business owners hit hard by new trade policies—highlighting the real-world stakes, emotional weight, and reputational risks companies must navigate. It’s a valuable example of how to ground policy conversations in human impact.

📎 Small Businesses on Tariffs: 'A Matter of Survival'

1. Real voices, real stakes

The Chamber amplifies stories from entrepreneurs across the country—many of whom are facing canceled orders, lost export markets, and unsustainable cost increases. For example, a Michigan-based manufacturer reports that a 100% tariff on incoming goods exceeds their profit margin, putting the entire business at risk. These narratives personalize the broader economic impact, making the consequences of trade policy tangible.​

Takeaway for communicators: Elevate authentic stakeholder voices to illustrate policy impacts. Personal stories can convey urgency and foster empathy more effectively than abstract data.​

2. Uncertainty as a central theme

Business owners express frustration over the unpredictability of tariff implementations, with little notice or guidance on compliance. This uncertainty hampers their ability to plan, invest, or even maintain operations.​

Takeaway for communicators: In times of policy volatility, prioritize clear, timely, and consistent communication. Providing stakeholders with as much information as possible can help mitigate anxiety and build trust.​

3. The human cost of policy decisions

Beyond financial strain, the testimonials highlight emotional and community impacts—such as the potential loss of services for vulnerable populations and the erosion of long-standing business relationships.​

Takeaway for communicators: When addressing policy changes, consider and communicate the broader human implications. This holistic approach can resonate more deeply with diverse audiences.​

Go Deeper: Page Thought Leadership on Communicating Through Policy Changes

📘 Geopolitical Insights for Communication Leaders in the Shifting Trade Landscape
This April 2025 blog post summarizes key takeaways from a Spring Seminar panel offers actionable guidance for Chief Communication Officers on navigating the complexities of evolving trade policies.

📘 Topical Summary: Business Implications in the New World Disorder
This summary from the 2025 Spring Seminar discusses how shifting global dynamics, including trade disruptions and tariffs, are impacting businesses.