Big Retail, Bigger Data – How Walmart Became a CommTech Pioneer

Aaron Bernstein, Walmart's senior director of insights and advocacy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences - from liberal arts to politics - prepared him to see the power that a CommTech capable function could bring to Walmart's comms efforts.