In 2018, the Norwegian company Statoil changed its name to Equinor to reflect a shift in identity from an oil company to a broader energy company. Reidar Gjærum and his CEO Eldar Saetre worked together to create a step-by-step change platform that was driven by purpose, inspired by vision, and guided by values. Most importantly, the Page Model was at the heart of their work, and you will hear about how they used it to begin the profound transformation of a 46-year old company that is two-thirds owned by the government and how they got approvals for this monumental change all the way up the line to the Prime Minister of Norway.