Navigating Societal Issues as a Multinational Corporation

In a world where consumer expectations shift rapidly, how can CCOs effectively adapt their strategies? 

Join us on Tuesday, November 12 at 1:00 p.m. ET for a Page Conversation on Navigating Societal Issues as a Multinational Corporation with Catherine Frymark, CCO of Mattel, and Peter Duda, President, Global Crisis and Issues, at Weber Shandwick, as they share insights on addressing evolving expectations, balancing transparency with internal communications, and deciding when and how to speak out on societal issues.

Together we’ll:

• Discuss Mattel's approach to addressing inclusivity and social responsibility, while also delving into the challenges of internal communications during times of crisis or controversy. 
• Look into the Societal Issues framework that Mattel uses to determine which issues to speak on, and how they balance the need for transparency with the desire to avoid over communicating.
• Discover how Mattel navigates the complexities of corporate reputation management and learning from its past to better anticipate future challenges.

If you’re not able to attend, you can still register to receive a recording of the session. 

If you have any questions about the event or your registration, please reach out to Mia Skwiot at mskwiot@page.org.