About the Event

Agenda

Policies

Building Bridges in a Fractured World:
Leading Through Emerging Stakeholder Risks

Geopolitical tensions, technological disruption, and communication challenges have exposed deep fractures in our global systems while emerging stakeholder risks pose unprecedented threats to organizational trust and stability. Meeting in Amsterdam, at the heart of Europe, the conference will explore how European approaches to stakeholder capitalism, sustainability, and digital governance in particular, are shaping global business practices. Against this backdrop, communication leaders face an urgent imperative: to rebuild connections, foster understanding, and create meaningful dialogue across cultural, institutional, and technological divides while helping their organizations navigate complex new challenges.

The 2025 Page International Exchange confronts the critical questions:

  • How do we transform communication strategies in an increasingly polarized world?
  • What roles can technology, particularly AI, play in bridging understanding?
  • How can communication executives become architects of connection rather than merely managers of message?
  • What forms of leadership can the CCO provide in identifying and mitigating a new world of stakeholder and reputational risks?

Through connection and conversation, we'll explore how CCOs can help their organizations navigate emerging risks across multiple dimensions:

  • Technological risks - from AI-driven job displacement to data security vulnerabilities and the manipulation of public discourse through disinformation
  • Political risks - including pushback against climate action and DEI initiatives, regulatory uncertainty, and direct criticism from political actors
  • Economic risks - spanning workforce concerns, inflationary pressures, and global trade tensions
  • Societal risks - addressing declining institutional trust and rising stakeholder activism
  • Regulatory evolution - understanding how Europe's pioneering approaches to digital rights, sustainability reporting, and stakeholder protection may influence global standards.

Together, we'll chart new pathways for CCOs to drive organizational success while strengthening the broader social fabric that enables businesses to thrive, creating lasting connections with your peers.

Registration

3:30 - 9:00 p.m.

Guided Tour of Heineken Experience

5:00 - 6:00 p.m.

Networking Reception & Walking Dinner

6:00 - 8:00 p.m.

Leading a Global Brand in a Fractured World Fireside Chat with Dolf van den Brink, Chairman Executive Board/CEO Heineken NV

8:00 - 9:00 p.m.

In an era defined by geopolitical tensions, technological disruption, and evolving stakeholder expectations, global brands face unprecedented challenges in maintaining consumer trust and relevance across diverse markets. As CEO of one of the world's most recognizable brands with operations spanning continents, Dolf van den Brink will share insights on navigating a variety of stakeholder demands while staying true to Heineken's heritage and values. This discussion will explore how European approaches to stakeholder capitalism and sustainability shape Heineken's global strategy, and the role of corporations, and other societal actors, in building bridges in an increasingly fractured world.

Dolf van den BrinkChairman Executive Board/CEO, Heineken NVBio
Moderated by Joanna PriceChief Corporate Affairs Officer, Heineken

Registration

7:30 a.m. - 5:00 p.m.

Breakfast

7:30 - 8:30 a.m.

Welcome from Conference Chairs

8:30 - 8:40 a.m.

Sarah Campbell DoniaGlobal Corporate Affairs Leader, Randstad NVBio
Christopher StorckPartner, FGS Global

Navigating Geopolitical Tensions

8:40 - 10:10 a.m.

Session TBD

8:40 - 9:20 a.m.

Session TBD

9:20 - 9:40 a.m.

Interactive Breakout Discussions

9:40 - 10:15 a.m.

Networking Break

10:15 - 11:00 a.m.

Aligning External Dilemmas With Company Values: A Family Business Perspective

11:00 - 11:30 a.m.

In an era where businesses face mounting pressure to take positions on societal issues, family-owned enterprises bring unique perspectives to navigating stakeholder expectations. As leaders of COFRA Holding AG, one of Europe's largest family-run businesses, Marike Westra and Johanna Brenninkmeijer will share insights on balancing long-term vision with evolving ESG demands and political polarization. This discussion will explore how multi-generational governance shapes COFRA's approach to authentically addressing complex social challenges while maintaining core values, and the distinct advantages family businesses have in building bridges across today's fractured stakeholder landscape.

Johanna BrenninkmeijerBoard of Directors, COFRA Holding AGBio
Marike WestraChief Communications & Sustainable Impact Officer, COFRA Holding AGBio

Case Study: Corporate Response to Geopolitical Challenges

11:30 - 11:50 a.m.

Troy ScullyVice President, Global Public Affairs, Goodyear Tire & Rubber

Networking Lunch

11:50 a.m. - 1:20 p.m.

The Changing Face of Media

1:20 - 1:50 p.m.

Shéhérazade Semsar-de BoissésonCEO, McCourt Global
Interviewed by: Sarah Campbell DoniaGlobal Corporate Affairs Leader, Randstad NVBio

AI, Tech & Trust: Leading Communication in a Disrupted, Digitized World

1:50 - 3:20 p.m.

The Spark – Future Signals

1:20 - 1:35 p.m.

Nanne BosGroup Chief Communications and Brand Officer, AEGON & Co-Founder, The Scriptorium InitiativeBio
Marc CloostermanSenior Advisor, Team Farner & Co-Founder, The Scriptorium InitiativeBio

The Cases: Business in Action

1:35 - 2:10 p.m.

Two real-world cases from tech-critical industries show how AI and cybersecurity intersect with corporate communications, public affairs, and customer trust.

  • ASML will share how they manage communication in a sector under geopolitical pressure while navigating the integration of AI in their processes.
  • Booking.com will present how AI is central to their core business, how they transfer this expertise into comms and PA, and how they address AI-triggered reputational risks like discrimination and phishing attacks. 

The conversation will explore how communication teams adapt, lead cross-functional response, and prepare for next-gen tech risks.

Tom ArmitageHead of Communications, ASML
Ben SchroeterDirector, Booking.com

The Interactive – Leadership and Preparedness

2:10- 2:50 p.m.

Nanne BosGroup Chief Communications and Brand Officer, AEGON & Co-Founder, The Scriptorium InitiativeBio
Marc CloostermanSenior Advisor, Team Farner & Co-Founder, The Scriptorium InitiativeBio
Tom ArmitageHead of Communications, ASML
Ben SchroeterDirector, Booking.com

Networking Break

2:50 - 3:30 p.m.

The Future of Page

4:00 - 4:40 p.m.

Page Society's new CEO presents her vision for advancing the world's premier professional association for senior communications executives.

 

Rochelle FordCEO, PageBio

Closing from Page CEO

4:40 - 4:55 p.m.

Rochelle FordCEO, PageBio

Travel to Het Scheepvaartmuseum by Salon Boat

5:00 - 6:00 p.m.

Networking Reception & Special Guided Tour of the Shadows on the Atlantic Exhibit

6:00 - 7:30 p.m.

Dinner & Keynote

7:30 - 9:00 p.m

Navigating Difficult Histories: Building Bridges Through Proactive Communication

Museums serve as important cultural bridges, connecting us to our past while fostering dialogue about our present and future. As cultural institutions worldwide grapple with challenging historical narratives, Het Scheepvaartmuseum (The National Maritime Museum) has developed a distinctive approach to addressing complex topics including slavery, sustainability, and equity/diversity/inclusion in maritime history. Director Michael Huijser will share insights on the museum's proactive communications approach that confronts rather than avoids difficult aspects of Dutch maritime history. This discussion will explore how cultural institutions can serve as models for businesses facing their own

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Michael HuijserDirector, Het ScheepvaartmuseumBio

Registration

8:00 a.m. - 12:00 p.m

Breakfast

8:00 - 9:00 a.m.

Welcome from Conference Chairs

9:00 - 9:05 a.m.

Sarah Campbell DoniaGlobal Corporate Affairs Leader, Randstad NVBio
Christopher StorckPartner, FGS Global

Navigating the Crossroads: The Future of Sustainability in an Era of Declining Stakeholder Capitalism

9:05 - 9:40 a.m.

Nik GovierFounder & CEO, Blurred
Alice SteenlandChief Strategy & Sustainability & Marketing Officer, SignifyBio
Moderated by Vivi HollerttChief Communications Officer Nouryon

The Business Case for Sustainability and the Importance of Systems Thinking and Business Transformation

9:40 - 10:10 a.m.

Daniella VegaGlobal Senior Vice President Health & Sustainability at Ahold Delhaize In Progress

Interactive Breakout Discussions

10:10 - 10:30 a.m.

Networking Break

10:20 - 10:50 a.m.

Progression Paths on Functional Excellence

10:50 - 11:35 a.m.

With demands growing, remits changing, and resources tending toward decline, CCOs want to maximize resources and evolve their function. As part of our benchmarking initiative, Page is developing a framework for CCOs to use in assessing, designing, and optimizing the communication function during this period of transformation. In this session, you’ll be among the first members to try it out and have the chance to shape it with your input and experience. 

Christopher StorckPartner, FGS Global
Eliot MizrachiVice President, Strategy & Content

Building Bridges Forward

11:35 a.m. - 12:25 p.m.

In this interactive closing session, participants will reflect on key takeaways from the Exchange and share insights on how to carry them forward. Through moderated dialogue and audience engagement, we’ll surface common themes and practical ideas to guide communication leaders in building bridges across today’s fractured world.

Closing from Conference Chairs

12:25 - 12:30 p.m.

Sarah Campbell DoniaGlobal Corporate Affairs Leader, Randstad NVBio
Christopher StorckPartner, FGS Global

Closing Lunch

12:30 - 1:30 p.m.

Registration Fee

The registration fee breakdown is tiered based on your membership type.

  • Corporate/Agency/Exec Search, FLE - $1,050 USD
  • Guests (Non-Members) - $1,100 USD
  • NGO/Government - $930 USD
  • Educator - $710 USD
  • Retiree - $600 USD
  • Honoree - $0 USD

 

Cancellation Policy

Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event.Registration fees are non-transferable. Cancellation for COVID-related reasons will be eligible for full refunds. All other cancellations will follow our standard cancellation policy.

 

Guest Policy

To provide the best experience to Page members, Page Up members and 2025-26 Future Leaders Experience participants, our guest policy limits guests to prospective members of Page and Page Up and spouses/partners of members.

A Page or Page Up member may register one guest provided they are eligible for and interested in becoming a member of Page or Page Up. Please refer to the Page and Page Up member criteria to evaluate eligibility before registering a guest. Guest registration for prospective members is not final until eligibility is confirmed by Page.

Guests may attend only one International Exchange prior to becoming members. To attend a future conference, the guest must join Page or Page Up.

For questions about this policy or membership criteria, please contact Senior Director of Membership Marianna Frantzis.

 

Non-Solicitation Policy

To foster a culture of trust and peer support, members shall not engage in any unsolicited communication—verbal, written, or digital—primarily intended to promote or sell a product, service, or professional offering to another Page or Page Up member. This includes cold pitches, post-event follow-ups intended to generate business, or asking for meetings for business development purposes. While business connections are a natural outcome of relationship building, Page activities (virtual and in-person) are not intended to be sales environments. All Page programs are peer-to-peer, and contact information for members of the community should not be used for solicitation. Violations of this policy may result in direct intervention by Page leadership, with repeated offenses leading to limitations on participation in Page activities or removal from the membership.  

We trust members to use good judgment and to help us keep the focus on the community. Though failures to observe Page’s non-solicitation policy are rare, they have a disproportionately negative impact on peer engagement. If you experience unwelcome solicitation through the Page network, please privately inform Page’s CEO, Rochelle Ford at rford@page.org. Thank you for your effort in helping to uphold the integrity of our community by ensuring interactions remain focused on learning, collaboration, and the collective advancement of the profession.

Page’s Non-Solicitation Policy: 3 Key Points

  • No Unsolicited Outreach Specifically for Business Purposes

Do not use Page relationships or events to promote products or services, including cold pitches, follow-ups aimed at generating business, or meeting requests for business development.

  • Respect the Peer-to-Peer Spirit

Page is a trusted space for shared learning and furthering the profession. Member contact info is for connection, not solicitation.

  • Violations Will Be Addressed

Page staff will intervene if this policy is violated. Repeated offenses may result in limited participation or loss of membership, at the discretion of the Board of Trustees.

 

How do I become a Sponsor?

To support an upcoming program or event, look into our Sponsorship Opportunities.

Email Sloane Signal to explore our recognition opportunities.