Geopolitical tensions, technological disruption, and communication challenges have exposed deep fractures in our global systems while emerging stakeholder risks pose unprecedented threats to organizational trust and stability. Meeting in Amsterdam, at the heart of Europe, the conference will explore how European approaches to stakeholder capitalism, sustainability, and digital governance in particular, are shaping global business practices. Against this backdrop, communication leaders face an urgent imperative: to rebuild connections, foster understanding, and create meaningful dialogue across cultural, institutional, and technological divides while helping their organizations navigate complex new challenges.
The 2025 Page International Exchange confronts the critical questions:
Through connection and conversation, we'll explore how CCOs can help their organizations navigate emerging risks across multiple dimensions:
Together, we'll chart new pathways for CCOs to drive organizational success while strengthening the broader social fabric that enables businesses to thrive, creating lasting connections with your peers.
Registration
4:30 - 9:00 p.m.
Optional: Guided Tour of Heineken Experience
5:00 - 6:00 p.m.
Networking Reception & Walking Dinner
6:00 - 8:00 p.m.
Innovation as Bridge-Building: Leading Global R&D in a Fractured World
8:00 - 9:00 p.m.
In an era where technological disruption, shifting consumer expectations, and geopolitical tensions challenge traditional business models, global companies must reimagine how they innovate across borders and cultures. As the leader of Heineken's newly opened €45 million Global Research & Development Centre—designed to connect four continents through collaborative innovation—Hubert te Braake will share insights on building bridges through strategic R&D investment and cross-cultural partnership. This discussion will explore how the Dr. H.P. Heineken Centre serves as a model for fostering international collaboration between universities, suppliers, and global teams while navigating complex stakeholder demands from changing consumer preferences to sustainability pressures. Drawing
...Registration
8:00 a.m. - 5:00 p.m.
Breakfast
8:00 - 9:00 a.m.
Welcome from Conference Chairs
9:00 - 9:10 a.m.
Navigating Geopolitical Tensions: UNICEF’s Evolving Role in an Age of Disruption
9:10 - 9:40 a.m.
We are living through a moment of profound global transformation. A world once held together by multilateral ambition is fracturing into polarised interests, political turbulence, and institutional distrust. Suzanne Laszlo, Executive Director of UNICEF Netherlands, will bring a sharp and honest perspective that will reflect on UNICEF’s evolving role: strategic partner navigating the intersection of politics, systems, and the lived realities of children. Suzanne will explore the tension between global disruption and local impact, and what leadership looks like when the old models no longer apply. If the world is breaking apart, who will build what comes next?
Interactive Table Discussions
9:40 - 10:00 a.m.
Networking Break
10:30 - 11:00 a.m.
Aligning External Dilemmas With Company Values: A Family Business Perspective
11:00 - 11:50 a.m.
In an era where businesses face mounting pressure to take positions on societal issues, family-owned enterprises bring unique perspectives to navigating stakeholder expectations. As leaders of COFRA Holding AG, one of Europe's largest family-run businesses, Marike Westra and Johanna Brenninkmeijer will share insights on balancing long-term vision with evolving ESG demands and political polarization. This discussion will explore how multi-generational governance shapes COFRA's approach to authentically addressing complex social challenges while maintaining core values, and the distinct advantages family businesses have in building bridges across today's fractured stakeholder landscape.
Case Study: Communications at the Crossroads of Company Policy and Public Policy
11:50 a.m. - 12:15 p.m.
In today's polarized, hyper-transparent world, the line between company policy and public policy is disappearing. In this session we'll explore how a well-meaning internal message can escalate into a national controversy, and CCOs' role in navigating the convergence.
Networking Lunch
12:15 - 1:20 p.m.
The Changing Face of Media
1:20 - 2:00 p.m.
Join Shéhérazade Semsar-de Boisséson, CEO of McCourt Global and former leader of Politico Europe, for a candid conversation on today's evolving media landscape. In this fireside chat, Shéhérazade will share insights on digital governance and combating misinformation, the unique community-building power of sports media, and how communication leaders can navigate these shifting dynamics. Drawing from her experience across journalism, technology, and European football, she'll offer practical perspectives for senior communicators in an increasingly complex information environment.
AI, Tech & Trust: Leading Communication in a Disrupted, Digitized World
2:00 - 3:30 p.m.
Case ASML - From enabling AI to ethical impact: ASML’s journey and communicators’ responsibility
2:00 - 2:30 p.m.
Tom Armitage will share how AI enabler ASML manages communication in a sector under geopolitical pressure while navigating the integration of AI in their processes.
Case Booking.com - When Every Message Matters: Coordinating Communications in a Cyber Crisis
2:30 - 3:10 p.m.
Since 2013, hotels have become an increasingly common target for cybercriminals using phishing attacks. Their goal is to obtain the login credentials hotels use to access online booking platforms like Booking.com. Once inside, attackers exploit the platform’s messaging system to impersonate hotel staff and deceive customers into revealing their credit card details. These incidents often trigger media scrutiny and responses from regulatory authorities. In response, Booking.com has implemented a multi-layered defense strategy that combines technological safeguards with awareness campaigns and partner training programs. Protecting not only users but also the company's reputation requires close coordination across several communication functions—including Customer
...Networking Break
3:10- 3:30 p.m.
What’s next? The spark – Future Signals
3:30 - 4:00 p.m.
Marc Cloosterman and Nanne Bos will present the Scriptorium Initiative - a global think tank at the frontier of communication and artificial intelligence.
The Future of Page
4:00 - 4:40 p.m.
Page Society's new CEO presents her vision for advancing the world's premier professional association for senior communications executives.
Travel to Het Scheepvaartmuseum by Salon Boat
5:00 - 6:00 p.m.
Networking Reception & Special Guided Tour of the Shadows on the Atlantic Exhibit
6:00 - 7:30 p.m.
Dinner & Keynote
7:30 - 9:00 p.m
Navigating Difficult Histories: Building Bridges Through Proactive Communication
Museums serve as important cultural bridges, connecting us to our past while fostering dialogue about our present and future. As cultural institutions worldwide grapple with challenging historical narratives, Het Scheepvaartmuseum (The National Maritime Museum) has developed a distinctive approach to addressing complex topics including slavery, sustainability, and equity/diversity/inclusion in maritime history. Director Michael Huijser will share insights on the museum's proactive communications approach that confronts rather than avoids difficult aspects of Dutch maritime history. This discussion will explore how cultural institutions can serve as models for businesses facing their own
...Optional Bus Travel back to Amsterdam Marriott
9:30 p.m.
Registration
8:00 a.m. - 12:00 p.m
Breakfast
8:00 - 9:00 a.m.
Welcome from Conference Chairs
9:00 - 9:05 a.m.
Navigating the Crossroads: The Future of Sustainability in an Era of Declining Stakeholder Capitalism
9:05 - 10:30 a.m.
As stakeholder capitalism faces increasing skepticism, businesses must reevaluate their commitment to sustainability amid shifting investor priorities and regulatory landscapes. Is sustainability truly losing ground, or is the current debate just noise? In this dynamic session, Nik Govier (Founder + CEO, Blurred) and Alice Steenland (Chief Strategy, Sustainability & Marketing Officer, Signify) will explore the business case for sustainability, the challenges posed by geopolitical tensions, and the evolving role of corporate leadership.
The Business Case for Sustainability and the Importance of Systems Thinking and Business Transformation – lessons from Signify
9:05 - 9:20 a.m.
The Business Case for Sustainability and the Importance of Systems Thinking and Business Transformation – lessons from Ahold Delhaize
9:20 - 9:35 a.m.
Interactive Breakout Discussions
10:10 - 10:30 a.m.
Networking Break
10:30 - 10:50 a.m.
Progression Paths on Functional Excellence
10:50 - 11:35 a.m.
With demands growing, remits changing, and resources tending toward decline, CCOs want to maximize resources and evolve their function. As part of our benchmarking initiative, Page is developing a framework for CCOs to use in assessing, designing, and optimizing the communication function during this period of transformation. In this session, you’ll be among the first members to try it out and have the chance to shape it with your input and experience.
Building Bridges Forward
11:35 a.m. - 12:25 p.m.
Closing from Conference Chairs
12:25 - 12:30 p.m.
Closing Lunch
12:30 - 1:30 p.m.
The registration fee breakdown is tiered based on your membership type.
Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event.Registration fees are non-transferable. Cancellation for COVID-related reasons will be eligible for full refunds. All other cancellations will follow our standard cancellation policy.
To provide the best experience to Page members, Page Up members and 2025-26 Future Leaders Experience participants, our guest policy limits guests to prospective members of Page and Page Up and spouses/partners of members.
A Page or Page Up member may register one guest provided they are eligible for and interested in becoming a member of Page or Page Up. Please refer to the Page and Page Up member criteria to evaluate eligibility before registering a guest. Guest registration for prospective members is not final until eligibility is confirmed by Page.
Guests may attend only one International Exchange prior to becoming members. To attend a future conference, the guest must join Page or Page Up.
For questions about this policy or membership criteria, please contact Senior Director of Membership Marianna Frantzis.
To foster a culture of trust and peer support, members shall not engage in any unsolicited communication—verbal, written, or digital—primarily intended to promote or sell a product, service, or professional offering to another Page or Page Up member. This includes cold pitches, post-event follow-ups intended to generate business, or asking for meetings for business development purposes. While business connections are a natural outcome of relationship building, Page activities (virtual and in-person) are not intended to be sales environments. All Page programs are peer-to-peer, and contact information for members of the community should not be used for solicitation. Violations of this policy may result in direct intervention by Page leadership, with repeated offenses leading to limitations on participation in Page activities or removal from the membership.
We trust members to use good judgment and to help us keep the focus on the community. Though failures to observe Page’s non-solicitation policy are rare, they have a disproportionately negative impact on peer engagement. If you experience unwelcome solicitation through the Page network, please privately inform Page’s CEO, Rochelle Ford at rford@page.org. Thank you for your effort in helping to uphold the integrity of our community by ensuring interactions remain focused on learning, collaboration, and the collective advancement of the profession.
Page’s Non-Solicitation Policy: 3 Key Points
Do not use Page relationships or events to promote products or services, including cold pitches, follow-ups aimed at generating business, or meeting requests for business development.
Page is a trusted space for shared learning and furthering the profession. Member contact info is for connection, not solicitation.
Page staff will intervene if this policy is violated. Repeated offenses may result in limited participation or loss of membership, at the discretion of the Board of Trustees.
To support an upcoming program or event, look into our Sponsorship Opportunities.
Email Sloane Signal to explore our recognition opportunities.