In today’s rapidly changing world, agile leadership is imperative. Our time together will explore how leaders can navigate complexity, build resiliency and lead transformational change. Most importantly you’ll leave with practical tools and strategies tailored to your role, empowering you to tackle the most pressing challenges facing your organization.
Welcome and Opening Interaction
2:45 – 3:45 p.m.
Setting the table: A Modern View of the VUCA World
3:45 – 4:30 p.m.
The Annual Conference opens with a candid look at the fractured, fast-changing world we face today. In this fireside chat, Alan Murray, Founding President of the Wall Street Journal Leadership Institute, joins former Page CEO Roger Bolton to explore the global forces reshaping leadership—geopolitical upheaval, economic disruption, climate volatility, and political chaos. Some argue the VUCA framework, coined by Warren Bennis and Burt Nanus in the late 1980s, no longer fully captures today’s reality. Is the world now more brittle, anxious, nonlinear, and incomprehensible than ever before? Drawing on decades at the intersection of leadership, capitalism, and change, Murray will
...Truth, Trust and Tech: Defending the Brands We Love
4:30 – 5:15 p.m
Misinformation, cyber threats, and data privacy concerns are making trust more fragile than ever, putting brands at risk. This session will explore how leaders can navigate these challenges with agility—safeguarding brand integrity while fostering trust and resilience. You’ll hear how organizations like Project Liberty are working to combat misinformation, including their bid to acquire TikTok and return data privacy control to the people. You’ll walk away with practical strategies to strengthen your brand’s credibility and navigate today’s complex digital landscape.
Closing Remarks
5:15 – 5:20 p.m.
New Member Reception
5:45 – 6:15 p.m.
Member Reception
6:15 – 7:15 p.m
Awards Dinner
7:15 – 9:15 p.m.
Networking Breakfast
7:30 – 8:15 a.m.
Page New Community Breakfast (by invitation only)
7:30 - 8:15 a.m.
Opening Remarks and Interaction
8:15 – 8:45 a.m.
Polarities at Play: Leading Through Complexity
8:45 – 9:30am
Today’s stakeholder landscape feels more fractured than ever—social divides, political pressures, and global uncertainty are testing the agility and values of modern organizations. But this isn’t the first time leaders have faced deep division. In this powerful conversation, civil rights leader Rev. Peter Johnson—one of the youngest members of Dr. Martin Luther King Jr.’s original staff—and Toyota Motor Corporation’s senior advisor, Julie Hamp, bring two essential perspectives: one shaped by decades on the front lines of social change, and the other by the challenges of leading a global brand through moments of public scrutiny and misinformation. Together, they’ll explore what
...Getting it Right: The Language of Business, Culture and Polarization
9:30 a.m. – 10:20 a.m.
Polarization poses a critical threat to business leaders, and this challenge intensifies when business issues like climate, technology, and public health are framed with weaponized language—such as “climate crisis,” “regulatory overreach,” and “privacy invasion”—deepening divides and harming advocates on all sides. This panel will explore how leaders can shift these narratives and facilitate constructive dialogue—keeping in mind that “it’s not what people say, it’s what people hear.” Panelists will share strategies to communicate effectively, navigate complexity, and lead with resilience in an increasingly fragmented world.
Effects of Polarization on Business: A Table-Driven Member Conversation
10:20 a.m. - 11:05 a.m.
Immediately following the previous session, Bob Feldman will invite you to turn to the members at your table to build on the panel's insights. This is your chance to share stories, discuss strategies that have proven effective (and those that haven't), and provide valuable feedback to each other. The goal: for you to emerge with pragmatic information you can use to make a difference within your organizations.
Morning Break
11:05 a.m. – 11:30 a.m.
Slido Interaction
11:30 - 11:35 a.m.
Better than Bigger: Benchmarking & Designing the Best Function for Your Needs
11:35 a.m. - 12:30 p.m.
Page’s new benchmarking initiative reveals how CCOs are restructuring their functions to address growing demands and expectations. This is especially timely as Page has observed an expansion of CCO remits to areas like Public Affairs, Marketing, Brand, Sustainability and even HR – along with increasingly scarce resources. This session will deliver insights from Page’s benchmarking study and introduce a dynamic new framework for optimizing one’s function to fit their organization’s unique needs.
Networking Lunch
12:30 – 1:30 p.m.
The Science of Storytelling: Data-Backed Strategies for Maximum Engagement
1:30 p.m. – 2:15 p.m.
It’s time for a software update. This session is a “download” of how leaders from across multiple industries are taking a modern approach to measurement while not discounting the fundamentals. Specific topics we’ll address include strategies to move from data to truly actionable insights that drive business impact. The conversation will focus on how to adapt your measurement as business needs and the external environment evolve. We will dig into how technology, including AI, can be used to drive deeper insights at faster speeds, and uncover best practices that audience members can take back to their day jobs.
Annual Business Meeting
2:15 – 3:00 p.m.
Afternoon Break
3:00 - 3:30 p.m.
Speed Conversations
3:30 – 5:00 p.m.
Get ready for a fast-paced, high-energy session designed to spark fresh ideas and make new connections. In this speed-dating-style format, you’ll rotate through brief, focused conversations on timely topics, engaging with a variety of peers and perspectives. With contact sheets to track who you meet, you’ll leave with new insights—and a stronger network.
Mind the Gap: Building and Leading Teams in Ways that Resonate with a New Generation
5:00 – 5:45 p.m.
The leadership approaches that worked in the past don’t always resonate with the next generation of talent. As Gen Z and Millennials reshape workplace expectations, how can today’s leaders foster engagement, growth, and resilience while also evolving their own leadership styles? This panel will explore how to cultivate truly agile, multigenerational teams by embracing new perspectives, reciprocal leadership, and modern development strategies. They will share real-world examples of what’s working, where the challenges lie, and how emerging leaders are shaping the future of leadership itself.
Closing Remarks
5:45 – 5:50 p.m.
Dallas After Dark Reception and Dinner
6:30 – 9:30 p.m.
Saddle up for a lively evening at Klyde Warren Park with Tex-Mex favorites, cocktails, line dancing, and live country music. Let’s embrace the spirit of Dallas by dressing in our best denim and diamonds as we connect, unwind, and celebrate resilience with a little Lone Star flair.
Networking Breakfast
8:00 – 8:45 a.m.
Welcome and Interaction
8:45 – 9:20 a.m.
Leadership in Real Time: Putting on Your Own Oxygen Mask First
9:20 – 10:05 a.m.
In a world that demands constant agility, leaders must prioritize their own resilience to effectively guide others. Burnout is real, and the pressures of “always on” leadership can take a toll both personally and professionally. This session will explore strategies for sustaining energy, emotional intelligence, and a growth mindset while navigating rapid change. Through candid conversations and real-world experiences, Rebecca Blumenstein will share her approaches to maintaining balance, strengthening leadership resilience, and fostering long-term success in an accelerated environment.
Resiliency Out of Permacrisis
10:05 - 10:50 a.m.
In an era of permacrisis—where overlapping crises challenge every facet of our lives and organizations—leaders must go beyond simply reacting to adversity and build lasting resilience. This session will explore how to navigate ongoing volatility with agility, strength, and strategic foresight. Panelists will share their approaches to sustaining resilience—not just as a coping mechanism, but as a catalyst for transformational leadership.
Morning Break
10:50– 11:20 a.m.
Resiliency into Results “Download” Closing Interaction
11:20 a.m. – 11:50 a.m.
Leading the World’s Most Valuable Sports Brand: A Fireside Chat with Charlotte Jones of the Dallas Cowboys
11:50 a.m. – 12:35 p.m.
What does it take to transform a family-owned sports team into a $10 billion global brand—and keep it at the top? In this fireside chat with TrailRunner International Executive Chairman Jim Wilkinson, Charlotte Jones, Chief Brand Officer and Co-Owner of the Dallas Cowboys, shares her playbook for resilient leadership in one of the most high-profile and emotionally charged industries in the world. With grace and grit, she has helped guide America’s Team through decades of change and challenge. From brand-building and global expansion to navigating generational leadership and media disruption, Charlotte reflects on the strategies and principles that drive lasting
...Closing Remarks
12:35 – 12:45 p.m.
Networking Lunch
12:45 – 1:45 p.m.
Exclusive Tour of the George W. Bush Presidential Center
2:00 - 4:00 p.m.
Before heading home, join us for a visit to the George W. Bush Presidential Center. You’ll enjoy an intimate tour through the permanent exhibit—including the replica Oval Office—be among the first to experience the new Game Changer: United by Sports exhibit, and step inside the museum’s Situation Room for a behind-the-scenes look at presidential leadership during critical moments like 9/11. Spots are limited, so RSVP today!
The registration fee breakdown is tiered based on your membership type. Register on or before July 22 for the early bird rate.
Italicized numbers indicate the raised rate after July 22.
Corporate, Agency, Executive Search: $3,940 | $4,160
Non-Profit, Government, Retiree: $2,190 | $2,410
Educator: $1,530 | $1,750
Spouse: $1,100
Dinner-Only: $550
Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event. Registration fees are non-transferable. All other cancellations will follow our standard cancellation policy.
To foster a culture of trust and peer support, members shall not engage in any unsolicited communication—verbal, written, or digital—primarily intended to promote or sell a product, service, or professional offering to another Page or Page Up member. This includes cold pitches, post-event follow-ups intended to generate business, or asking for meetings for business development purposes. While business connections are a natural outcome of relationship building, Page activities (virtual and in-person) are not intended to be sales environments. All Page programs are peer-to-peer, and contact information for members of the community should not be used for solicitation. Violations of this policy may result in direct intervention by Page leadership, with repeated offenses leading to limitations on participation in Page activities or removal from the membership.
We trust members to use good judgment and to help us keep the focus on the community. Though failures to observe Page’s non-solicitation policy are rare, they have a disproportionately negative impact on peer engagement. If you experience unwelcome solicitation through the Page network, please privately inform Page’s CEO, Rochelle Ford at rford@page.org. Thank you for your effort in helping to uphold the integrity of our community by ensuring interactions remain focused on learning, collaboration, and the collective advancement of the profession.
Page’s Non-Solicitation Policy: 3 Key Points
Do not use Page relationships or events to promote products or services, including cold pitches, follow-ups aimed at generating business, or meeting requests for business development.
Page is a trusted space for shared learning and furthering the profession. Member contact info is for connection, not solicitation.
Page staff will intervene if this policy is violated. Repeated offenses may result in limited participation or loss of membership, at the discretion of the Board of Trustees.
To support an upcoming program or event, look into our Sponsorship Opportunities.
Email Sloane Signal to explore our recognition opportunities.