Topic: Sponsorship and partnerships are investments that every company makes for various reputation and marketing reasons; some are more strategic than others. Does your company have sponsorship or partnerships that require organizational support beyond marketing? How does your company leverage its sponsorship and partnerships to get credit, shift perception, and/or position your company or leaders with important stakeholders? Are any sponsorship or partnerships part of your change management strategy? Liz Sheets, Chief Marketing Officer at TUNHEIM, will lead a discussion to share best practices and ideas about the communication value of sponsorship and partnerships.