About the Event

A compelling corporate narrative must serve many stakeholders—employees, investors, media, customers and others—but it starts with a point of view that goes beyond what the company does and what makes it different. We will discuss what makes a narrative effective; the specific components of a world-view, and industry-view and a company-view; and how it can be deployed through communications channels. To focus the discussion we will share some thoughts on integrating the narrative in written communications.