Communications Agency Members
Must be the CEO of an agency (global CEO if firm has multiple CEOs), which at the time of application would be eligible to be listed in the top 50% of PRovoke’s Global Top 250 PR Agency Ranking (currently a minimum of $23.2M in annual fee revenue), and be recognized as providing substantial strategic counsel to the C-Suite of major corporations, particularly Fortune 500 and Global 500 companies. This counsel should consistently reflect:
- Senior-Level Engagement, through direct, trusted advisory relationships with the C-Suite and particularly with Chief Communications Officers (CCOs);
- Strategic Scope of Work, with influence on enterprise-wide decisions that go beyond tactical execution; and
- Thought Leadership and Influence, demonstrated through meaningful contributions to the communications profession and industry visibility as evidenced by activities such as leadership responsibility in organizations in the communications or other industries, published articles, speeches at important forums, and general contributions to our industry.
For communications agencies headquartered outside the U.S., the revenue threshold will be adjusted using Purchasing Power Parity (PPP) to fairly reflect regional economic differences and ensure equitable evaluation.
If part of a holding or parent company, the agency must compete as a distinct brand and have its own discrete management structure with clear responsibility for that agency and its brand. The CEO must be accountable for delivering financial performance consistent with the PRovoke ranking requirement. Also considered for membership will be appropriate management at the holding company level.
Service Provider Members
- Must be the CEO of a service firm (global CEO if firm has multiple CEOs), or the senior managing executive of a division of a large general consulting firm (outside the public relations category) whose practice specializes in one or more of the following areas: Reputation Management or Reputation Risk Management; Corporate Brand; Communications Research, Measurement and Evaluation; Political, Public Affairs or Legal Issues; Artificial Intelligence; Data Analytics; Social Media; Content Creation; Change Management (with a focus on corporate character, values and culture); Corporate Citizenship or CSR; Crisis Management; Mergers & Acquisitions or Shareholder Activism.
- Candidates must provide substantial strategic counsel to CCOs of major corporations, particularly with Fortune 500 and Global 500 companies, at the C-Suite level. This counsel should reflect:
- A high degree of senior-level engagement,
- Influence on enterprise-level decisions beyond tactical execution, and
- Recognized thought leadership in the communications field.
- The advisory, service firm or division (not including divisions of traditional PR agencies) must have annual fees which at the time of application would place it in the top 50% of PRovoke’s Global Top 250 PR Agency Ranking (currently a minimum of $23.2M in annual fee revenue), with adjustments for service firms headquartered outside the U.S. made using Purchasing Power Parity (PPP).
The Page Board of Trustees may, at its discretion, consider exceptions for high-impact, rapidly growing strategic firms that do not yet meet the revenue threshold. It may also confer with the Page Country Chairs to determine whether an exception should be made for firms in their country, ensuring that such exceptions are granted selectively and uphold the integrity of Page’s membership standards.