With the increasing prominence of generative AI technologies, and their adoption in corporate environments, many communicators are feeling pressed to keep up. As such, Page held a virtual discussion on generative AI co-hosted by Page’s VP of Strategy and Content, Eliot Mizrachi, and Point 600 Managing Partner Brittany Paxman.

AI for Equity

While much of the focus on developing AI has been around enhancing productivity and improving capabilities, these technologies also provide a strong opportunity to improve equity in the workplace. As Brittany explained, even simple AI tools like Grammarly can vastly improve equity for those who have learning disabilities that make professional writing difficult. This point is reminiscent of the Howard Pyle session at our 2023 Page Spring Seminar, in which he predicted that AI will create digital experiences that are specific to one’s unique needs. It is time to begin discussions with DE&I leaders to identify where current equity gaps exist, and research if these tools can help close equity gaps.

Is this the end of the billable hours model?

Attendees in the professional services sector mentioned that the billable hours model will soon need to be either drastically re-imagined, or scrapped altogether. One member said that, if they are now able to spend more time on higher value-added tasks, then they will need to consider raising their rates to reflect that change. Another mentioned how they have moved away from billable hours altogether, opting for a value-based pricing model.

New Tech, New Risks

Do not put any IP or sensitive into public-facing versions of ChatGPT or similar tools — any data submitted through these types of GPTs can be used to train the models, ultimately risking confidential data. If you want to use these tools to work on IP or sensitive information, you will need to establish an enterprise account in a sandbox environment to protect your assets.