The Arthur W. Page Society announced today that Beth Comstock, Chief Marketing Officer and SVP of GE, has been selected as the recipient of Arthur W. Page Society's 2010 Hall of Fame Award.
"With ground breaking initiatives like ecomagination and healthymagination, Beth stands out as a model of innovation in our industry" said Bill Margaritis, Chairman, Arthur W. Page Society. "It is our great pleasure to honor an inspiring industry leader like Beth Comstock with the prestigious Hall of Fame award."
Created in 1984, the Hall of Fame Award is the Page Society's highest recognition. Inductees into the Hall of Fame are acclaimed industry leaders; senior corporate communications executives widely recognized for outstanding career achievement, advancement of the profession and a strong commitment to the Page Principles.
As CMO, Comstock leads GE's organic growth and commercial innovation initiatives, as well as the sales, marketing and communications functions. She is responsible for the GE-wide business platforms ecomagination, devoted to reducing environmental impact with new technology, and healthymagination, focused on achieving sustainable health through innovation by lowering costs, improving quality and reaching more people.
Comstock has also served as President of Integrated Media at NBC Universal, where she oversaw the television sales, marketing and research teams, with a focus on new advertising innovations. Comstock led the company's digital media development and distribution including the formation of hulu.com, Peacock Equity and the acquisition of iVillage.com.
In 2003, she was named GE's first Chief Marketing officer in more than 20 years. In that role she helped reinvigorate marketing across the company, introducing ecomagination, Imagination Breakthrough innovations and the "imagination at work" brand campaign.
Comstock has been a GE company officer since 1998, when she was named GE's vice president of Corporate Communications. Previously, she served as senior vice president of Communications at NBC, and as vice president of NBC News Communications. She held a succession of publicity positions at CBS Entertainment, Turner Broadcasting, and NBC.
Comstock is being honored with the Hall of Fame Award at the Arthur W. Page Society's 27th Annual Conference, "Being Indispensable: Culture as a Competitive Advantage" being held in Palos Verdes, CA September 26th – 28th, 2010.
Previous Hall of Fame Award winners include:
Copies of remarks delivered by the award winners at the Page Society's annual conferences are available on the Page Society Web site in the Resources section under Speeches and Lectures.
The Hall of Fame Award is the Arthur W. Page Society's highest recognition, honoring men and women whose esteemed careers have taken them to the summit of the public relations field. This award was created to honor someone who either had a significant career in the corporate world or who has done something significant that aided those who practiced in the corporate discipline. Their accomplishments include major contributions to the profession, a strong commitment to the Page Principles and a career filled with recognition by their peers.
The Arthur W. Page Society is a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession. Membership consists primarily of chief communications officers of Fortune 500 corporations, the CEOs of the world's largest public relations agencies, and leading academics from the nation's top business and communications schools. The Page Society is dedicated to strengthening the management policy role of chief public relations officers. For more information please visit http://www.awpagesociety.com/site/about/
For more information contact:
Anuneha S. Mewawalla
212.400.7959 ext. 102
amewawalla@awpagesociety.com
Eric Kim
646.935.4179
eric.kim@ketchum.com