- The New CCO Podcast
Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages
November 9, 2023
In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder Herb Kelleher, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.
On this edition of The New CCO, we welcome Southwest Airlines SVP & CCO Linda Rutherford to tell the…
At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Co…