If, When, & How to Engage on Social Issues - Paul Argenti, Dartmouth College/Linda Rutherford, Southwest Airlines

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues?

Paul welcomed to the stage Linda Rutherford, SVP and CCO at Southwest Airlines. Linda presented the "traffic light model" she and her team developed to streamline the decision-making process around engagement.

On this episode of The New CCO, you'll hear from both Paul and Linda, as they present their frameworks for engagement.

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