Last week, Harold Burson announced he will return to his childhood home of Memphis, TN, after seven decades of living in New York while leading one of the world’s largest and most successful PR agencies. At 98 years young, Harold is a larger-than-life icon of public relations – he’s the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe – and, to this day, imparts visionary wisdom regarding the industry and its future.

On this edition of The New CCO, we revisit a conversation from the 2018 Page Spring Seminar between Harold and Becky Edwards, now the CCO at Schneider Electric, who was then with the International Olympic Committee. Harold explains why he’s bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it.

Thank you for listening! If you like what you hear, subscribe on iTunesGoogle PlaySpotify, or wherever you get your podcasts.

Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

Do you have a story to tell? Share it with us. Please reach out to Eliot Mizrachi at with your CCO story.