About the Event

Join us for a webinar on June 25 featuring the first-place winners of the IPR + Page Case Study Competition from Brigham Young University!
The team will present their award-winning case, “Gone with the Wind: Tractor Supply Co.’s Rapid Response to DEI Backlash,” which examines the company’s withdrawal from DEI commitments and the broader implications for corporate reputation.
The session will be moderated by Geoff Curtis, Founder, Marshall Curtis Communications
This conversation will highlight key takeaways on crisis response and communication strategy, featuring insights from the students and their adviser, Dr. Christopher Wilson.