About the Event

The agency model is undergoing a seismic shift. As AI continues to evolve and corporate budgets tighten, the traditional relationship between corporations and agencies is being challenged.

Join us on Wednesday, February 5 at 1 p.m. ET to explore the latest trends and best practices in agency partnerships. We’ll break into two groups – our agency professionals and our corporate professionals – with our educators taking sides, to examine the evolving role of agencies, the impact of AI on the industry, and strategies for maximizing the value of agency partnerships. Gary Sheffer, Founder and President, Spokesman Communications, will then bring us back together to discuss the findings.