Interview: Purpose-driven Organizations - Management Ideas for a Better World
A conversation to discuss Ángel Alloza’s contribution to the book, Purpose-Driven Organizations- Management Ideas for a Better World
Topics to be covered:
The economy of intangibles as the context for Corporate Purpose high relevance
Corporate Purpose should generate supportive behaviour from all stakeholder groups. How we can ensure this link with value creation.
Corporate Purpose and Corporate Brand, what is the connection between both and why both should be managed in an integrated manner.
Is Corporate Purpose a leading indicator of a deep change in traditional short term capitalism?
What is the role of the CCO regarding Corporate Purpose?