About the Event

Interview: Purpose-driven Organizations - Management Ideas for a Better World

A conversation to discuss Ángel Alloza’s contribution to the book, Purpose-Driven Organizations- Management Ideas for a Better World

Topics to be covered:

  • The economy of intangibles as the context for Corporate Purpose high relevance    

  • Corporate Purpose should generate supportive behaviour from all stakeholder groups. How we can ensure this link with value creation.

  • Corporate Purpose and Corporate Brand, what is the connection between both and why both should be managed in an integrated manner.

  • Is Corporate Purpose a leading indicator of a deep change in traditional short term capitalism?

  • What is the role of the CCO regarding Corporate Purpose?