As AI reshapes discovery, stakeholders become more influential, and trust becomes harder to earn, growth no longer happens inside the marketing funnel alone. Reputation, credibility, earned influence, executive visibility, and stakeholder trust increasingly shape business outcomes alongside traditional marketing. Yet, as CMO and CCO mandates now extend far beyond traditional remits, the structures built to deliver growth have not kept pace.
New research from Zeno Group’s Clarity 2030 platform reveals a critical opportunity for CMOs and CCOs: to move beyond alignment and toward shared ownership of growth. 82% of marketing leaders say reputation plays a greater role in business decisions than ever before, yet many still treat reputation as a business outcome rather than a strategic input. And while CMOs increasingly recognize the power of earned influence, investment has not fully caught up to belief.
Join Barby K. Siegel, Zeno Group Global CEO, Thomas Bunn, Zeno Group Global Chief Client Impact Officer and Jean Allen, Former Partner at Heidrick & Struggles, on Tuesday, August 5 at 11:00 a.m. EDT (5:00 p.m. CEST) as they unpack key findings from Clarity 2030, followed by a candid discussion with marketing and communications leaders on what it will take to move from alignment to true co-ownership. Together, we'll explore how reputation, trust and influence are becoming shared business imperatives and what that means for the future roles of CMOs and CCOs.
If you have any questions about the event or your registration, please reach out to Porsche Brown at pbrown@page.org.