The media landscape in China doesn't just operate differently than the Western world—it exists in an entirely distinct ecosystem. From the dominance of super-apps to unique digital consumer behaviors, successfully executing a communication strategy in China requires moving past traditional Western frameworks and understanding the nuances of the local market.
Join us on Thursday, July 30 at 10:00 a.m. AEST (Wednesday, July 29 at 8:00 p.m.) for a Page Conversation breaking down the complexities of China’s modern media mix. Sheena Du, SVP at Edelman China, and Jessie Xu, Director of Crisis Management & Training at Edelman China, will share actionable insights on how to effectively navigate these cultural and structural differences, protect your brand reputation and build communication strategies that truly resonate.
To allow for more members to connect across time zones, this is the second offering of this session. If you have any questions about the event or your registration, please reach out to Porsche Brown at pbrown@page.org.