In 2022, Page Up member Dan Nestle and his team earned Page Up’s Innovation Award for an initiative at LIXIL that helped them build a virtual team from across geographies and organizational silos, brought marketing technology to bear in communications, and drove a months-long agile project that continuously adapted to the way audiences responded. The campaign was successful from a thought leadership perspective, generating more than 1.6M impressions of LIXIL content and 3K+ visits to the campaign landing page from LinkedIn Sponsored Media.
A lot has changed since then, so Dan is back for a Page Webinar on Monday, October 23, at 9:00 p.m. ET to reevaluate what they did right then and how he’d do it differently now that the CommTech landscape is broader than ever. Join us for a conversation about LIXIL’s evergreen lessons learned and how communicators should be thinking about emerging tools — particularly at the intersection between AI and the stakeholder journey.