- Spring Seminar
2024 Page Spring Seminar
The CCO is at an inflection point, the dawn of a new era of essential leadership in a multistakehold…
Learn more about why Jon worked with Page and Yale to develop the program and why he believes Page and Page Up members should see this as an investment in themselves and their futures.
Pre-event Webinar
One-hour webinar hosted by Yale. Participants share what they have come to learn and get exposed to the Yale online learning platform and pre-reads.
Yale Hosted Evening Reception Dinner at The Study Penthouse
6:30 p.m.
Introduction to Page’s Perspective on Stakeholder Capitalism
9:00 - 10:00 a.m.
A lecture and discussion of the role of the CCO in not only defining commitments, but also in ensuring that the enterprise takes the appropriate steps to build the systems, processes and incentives to make it real.
Participant Discussion of CCO Challenges
10:00 - 11:00 a.m.
Knowledge sharing of various approaches, challenges, and best practices.
Key Learnings and Opportunities from Over 100 CEO Interviews
11:15 a.m. - 12:15 p.m.
Understand the evolution of the purpose of business and what CEOs need from their teams to successfully create value for both shareholders and other stakeholders.
Sensemaking
12:15 - 12:30 p.m.
Team discussion.
Operationalizing Purpose and Values
1:30 - 3:00 p.m.
Learn how leading CEOs use purpose and values to drive culture and strategy. Guest speaker Reidar Gjærum, Equinor’s former Global Head of Communication and Senior Advisor to the CEO, shares learnings from the business and brand transformation of Statoil to Equinor and how they navigated stakeholder relationships to support that evolution. Case Studies: Nike Purpose, Equinor Pre-read: Equinor Executive Summary, Nike CEO interview video, Nike Impact Report
Influence Without Authority
3:15 - 4:30 p.m.
Achieving your organizational objectives will invariably require commitment and buy-in from stakeholders over whom you have little or no formal authority. Learn what strategies and tactics leaders can utilize to garner greater informal power and influence for themselves and for the organizational units they represent. Case Study: Xerox Pre-read: Xerox case study
Sensemaking
4:30 - 4:40 p.m.
Team discussion.
Prep for Day 2: Acting on Stakeholder Issues
4:40 - 5:00 p.m.
Participants share current frameworks they use to determine the materiality of issues.
Yale Hosted Networking Dinner at Mory’s Members Only Association
6:30 p.m.
Determining Relevance of Stakeholder Issues
9:00 - 10:10 a.m.
Companies are increasingly being asked to take a stand on stakeholder issues. Learn what factors to consider when choosing which issues to address and how to act on them. Assess Y-SIM’s framework. Analyze stakeholder reactions to recent events. Case Study: CEO Perspective: Nike and It’s Role in Society
Analysis session
10:10 - 11:20 a.m.
Analysis: Bud Light, Disney, Target Pre-read: Summaries for Bud Light, Disney and Target
Stakeholder Reactions to Corporate Action or Inaction on Issues
11:35 a.m. - 12:35 p.m.
Evaluate findings from Yale's quantitative studies that uncover implications when businesses remain silent or take a stand on stakeholder issues.
Sensemaking
12:35 - 12:45 p.m.
Team discussion.
Framing Multistakeholder Problems
1:45 - 3:15 p.m.
Learn how to approach, analyze, and solve complex problems in a structured way by viewing problems through multiple lenses and thinking about multiple stakeholders to clarify and solve problems.
Stakeholder Design for Innovation
3:30 - 5:00 p.m.
Learn from leading executives how to develop solutions for projects that must consider the requirements of various stakeholders with seemingly irreconcilable differences. Go from making trade-offs to innovating. Case Studies: Enel, How Nike Manages Sustainability at the Core of the Business, The Hartford Pre-Read: Stakeholder Design Overview, Enel Executive Summary, The Hartford Executive Summary
Optional Page Hosted Dinner at Famous New Haven Pizza Beinecke Room Yale SOM
5:30 p.m.
The Role of Incentives in Stakeholder Behavior
9:00 - 10:10 a.m.
Learn how investor behavior, CEO compensation plans, and external pressures influence long vs. short term return tradeoffs, risk management, and resource/investment allocation. We will also discuss how the cost of capital and ESG investment can impact the adoption of green technologies with potentially long payback periods.
Integrating Financial and Non-Financial Metrics
10:25 - 11:25 a.m.
Guest Speaker Andy Pharoah, VP of Corporate Affairs and Sustainability at Mars, walks through a tool that identifies financial and non-financial stakeholder objectives and shares how Mars collaborates across the C-Suite to translate them into management objectives. Case Study: Mars Pre-read: Economist article – Mars Inc gets the purpose v profit balance right
Full Session Sensemaking
11:25 - 11:35 a.m.
Actionable insights.
Closing Ceremony
11:35 - 11:50 a.m.
Remarks, survey, and certification ceremony.
Post-event Webinar
Participants share how they have been incorporating learnings and ask follow-up questions.
Post-event Webinar
Original Y-SIM case study.