This year’s Page Up Annual Conference is designed around a simple, practical promise: if you’re going to get on a plane and invest two days, you should leave with work that immediately improves how you want and need to operate.
A 48-hour working lab where you build, test, and leave with solutions you need - ready to deploy. Bring your toughest challenges and walk away with the strategies, tools, and momentum that will transform you and your team for the future, starting the next day.
Co-Chairs:
Monica Bertran, Head of Corporate Communications, Bloomberg Industry Group
Ephraim Cohen, Global Lead for Data and Digital/Generative AI, FleishmanHillard
Early Bird rate expires on August 28.
Corporate/Agency Early: $2,440
Corporate/Agency: $2,550
Academic Early: $1,120
Academic: $1,230
Nonprofit Early: $1,730
Nonprofit: $1,870
Registration
5:00 – 6:00 p.m.
Welcome Reception & Dinner
6:00 – 9:00 p.m.
Registration
7:30 - 5:00 p.m.
Networking Breakfast
8:00 – 9:00 a.m.
New Member Breakfast
8:00 – 9:00 a.m.
Welcome and Morning Connection
9:00 – 9:20 a.m.
Opening Keynote
9:20 – 10:05 a.m.
The expectations placed on communications leaders have never been higher. Business leaders need communicators who can see around corners, connect communications to business priorities, navigate uncertainty, and lead with confidence. This opening conversation will explore what CEOs and C-suite leaders need most from their communications teams—and how communicators can become indispensable strategic partners.
The takeaway: A clearer understanding of what business leaders expect from communications and how to elevate your role from communicator to strategic advisor.
Networking Break
10:05 – 10:35 a.m.
The Strategy Lab: Become a Strategic Communications Leader
10:35 – 11:35 a.m.
OPTION 1: Prove Your Value: Metrics That Matter Today
Move beyond vanity metrics and explore how communicators can measure what matters. This session will provide practical approaches for connecting communications efforts to business priorities and demonstrating meaningful impact.
OPTION 2: Plan for What's Next: Modern Communications Planning
Explore how communications teams can build plans that are strategic, flexible, and responsive to a rapidly changing environment. Participants will consider new approaches to prioritization, resources, and execution.
OPTION 3: Think Around the Corner: Scenario Planning & Forecasting
OPTION 1: Prove Your Value: Metrics That Matter Today
Move beyond vanity metrics and explore how communicators can measure what matters. This session will provide practical approaches for connecting communications efforts to business priorities and demonstrating meaningful impact.
OPTION 2: Plan for What's Next: Modern Communications Planning
Explore how communications teams can build plans that are strategic, flexible, and responsive to a rapidly changing environment. Participants will consider new approaches to prioritization, resources, and execution.
OPTION 3: Think Around the Corner: Scenario Planning & Forecasting
Learn how to anticipate what's next by identifying emerging trends, risks, and opportunities. This session will introduce practical approaches to scenario planning that help communicators prepare before uncertainty becomes urgency.
The takeaways:
Build stronger communications strategies that connect to business priorities and can adapt to changing circumstances.
Demonstrate and communicate the value of communications through meaningful measurement and business impact.
Think ahead by using forecasting and scenario planning to prepare for emerging risks and opportunities.
Peer Learning Roundtables
11:35 – 12:05 p.m.
Bring your toughest communications challenges to the table and learn from peers facing similar issues. Through facilitated conversations, participants will exchange ideas, perspectives, and practical solutions they can take back to work.
Networking Lunch
12:05 – 1:05 p.m.
The New Media Playbook: Winning in an LLM-Powered World
1:05 – 2:05 p.m.
Explore how AI and large language models are reshaping the media and information landscape. This session will examine what these changes mean for earned and owned content—and how communicators can adapt their strategies.
The takeaway: A practical framework for adapting your media and content strategy to the emerging AI-powered information ecosystem.
AI Lab: Communications in an AI-Powered World
2:05 – 3:05 p.m.
OPTION 1: Know Your Audience: Synthetic Audiences in Action
Move beyond experimenting with AI and explore practical ways communications teams can put it to work. Participants will examine real-world applications, opportunities, and considerations for using AI effectively and responsibly.
OPTION 2: See It Coming: From Issues Forecasting to Crisis Response
Issues rarely become crises without warning. Explore how communicators can identify emerging signals, assess potential risks, and prepare for what’s ahead before putting those skills to the test in an interactive, AI-powered crisis simulation.
OPTION 3:
OPTION 1: Know Your Audience: Synthetic Audiences in Action
Move beyond experimenting with AI and explore practical ways communications teams can put it to work. Participants will examine real-world applications, opportunities, and considerations for using AI effectively and responsibly.
OPTION 2: See It Coming: From Issues Forecasting to Crisis Response
Issues rarely become crises without warning. Explore how communicators can identify emerging signals, assess potential risks, and prepare for what’s ahead before putting those skills to the test in an interactive, AI-powered crisis simulation.
OPTION 3: TBD
The takeaways:
Put AI to work: Explore practical applications for using AI to better understand audiences, test ideas, and strengthen communications strategies.
Prepare for what's next: Use AI to anticipate emerging issues, assess risks, and enhance crisis preparedness and response.
Networking Break
3:05 – 3:35 p.m.
Business Meeting
3:35 - 4:20 p.m.
FailCon: What Went Wrong and What We Learned
4:20 – 5:15 p.m.
Senior communications leaders share candid stories of communications failures, missteps, and unexpected challenges—and the lessons they learned along the way. A candid conversation about leadership, judgment, resilience, and what we can learn when things don't go according to plan.
The takeaway: Honest lessons from people who've been there—and practical insights you can apply before you make the same mistake.
Closing Remarks
5:15 – 5:25 p.m.
Networking Reception & Dinner
6:30 – 9:30 p.m.
Networking Breakfast
7:45 – 8:30 a.m.
Opening Remarks
8:30 – 8:35 a.m.
Employee Experience & Change Management: Leading Through Transformation
8:35 – 9:25 a.m.
Change may be inevitable, but how employees experience change is not. Whether an organization is navigating a transformation, restructuring, merger, new strategy, or cultural shift, communications plays a critical role in building understanding, trust, and momentum.
This session will explore how communicators can help leaders bring employees along through uncertainty—moving beyond simply communicating what is changing to helping people understand why it matters, what it means for them, and what comes next.
The takeaway: Strategies for communicating change in ways that build trust, reduce uncertainty, and move employees from awareness to action.
Manage for Tomorrow Award
9:25 – 9:40 a.m.
The Leadership Lab: Leading Organizations Through Change
9:40 – 10:30 a.m.
OPTION 1: Stay Ahead: Building a Proactive Reputation Strategy
Explore how communications leaders can move from reactive reputation management to a more proactive approach. Participants will consider how to anticipate risks, strengthen trust, and prepare for the moments that matter.
OPTION 2: Communicating Through the Deal: M&A Communications That Work
Explore the communications challenges that come with mergers and acquisitions, from announcement through integration. The session will focus on aligning leaders, managing uncertainty, and maintaining trust among employees and key stakeholders.
OPTION 3: Your Next Six
OPTION 1: Stay Ahead: Building a Proactive Reputation Strategy
Explore how communications leaders can move from reactive reputation management to a more proactive approach. Participants will consider how to anticipate risks, strengthen trust, and prepare for the moments that matter.
OPTION 2: Communicating Through the Deal: M&A Communications That Work
Explore the communications challenges that come with mergers and acquisitions, from announcement through integration. The session will focus on aligning leaders, managing uncertainty, and maintaining trust among employees and key stakeholders.
OPTION 3: Your Next Six Months: Level Up Your Career
Take a step back from the day-to-day and focus on what's next in your career. Participants will identify opportunities to strengthen their skills, leadership, visibility, and relationships over the next six months.
Networking Break
10:30 – 11:00 a.m.
The Six-Month Reset: Reclaim Your Energy, Focus & Momentum
11:00 - 12:00 p.m.
Close the conference with an opportunity to pause, reflect, and reset. Through guided reflection and practical exercises, participants will identify what they want to carry forward, what they want to leave behind, and where they want to focus their energy over the next six months.
The takeaway: Leave with clarity, renewed energy, and a personal six-month commitment—not just a notebook full of conference notes.
Closing Remarks
12:00 – 12:05 p.m.
Lunch
12:00 - 1:05 p.m.
Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event.Registration fees are non-transferable.
Page is a trusted space for peer learning, not pitching. As part of our community standards, we ask all members to honor our Non-Solicitation Policy by refraining from any unsolicited outreach or follow-up intended to promote services. While meaningful connections often arise through shared learning, our programs are not sales environments.
If you experience unwelcome solicitation, you may report it confidentially to Page CEO Rochelle Ford at rford@page.org. Thank you for helping ensure our conference remains a space of trust, respect, and professional growth for all.
The Page US Visa Guide in the documents column provides essential information for Page and Page Up members traveling to the United States for Page events. We understand that navigating visa requirements can be complex, and we want to ensure you have the information needed for a smooth experience. Upon request, Page will provide an official invitation letter. Please reach out to Dan Strouhal at dstrouhal@page.org for the invitation letter or any other related queries.
