As communicators we are accustomed to unpredictability, operating with a radar and compass simultaneously while also driving change. But recent years have tested our limits. Today’s world is one of extremes and chaos: A global realignment toward a multipolar world. Political polarization turbocharged by mis/disinformation and an echo chamber environment. An existential struggle to stave off the intensifying effects of climate change. The potential for AI to bring about a technological golden age and/or a dystopian nightmare.
Amid this backdrop, CCOs emerge as increasingly indispensable leaders in the C-Suite and boardroom. We bring about solutions that demand collaborative approaches and respect for the interests of all stakeholders.
At the Spring Seminar, we will explore these themes and their implications for our profession as we draw strength, inspiration and insights from leading thinkers and one another.
Networking Breakfast
7:45 - 8:30 a.m.
Page and Page Up New Member Breakfasts
7:45 – 8:30 a.m.
Welcome and Opening Interaction
8:30– 9:10 a.m.
Navigating Diplomacy: A Fireside Chat with HRH Ambassador Reema Bandar Al-Saud
9:10 – 9:55 a.m.
Join us for a fireside chat with HRH Ambassador Reema Bandar Al-Saud, the first Saudi female Ambassador to the U.S, as she shares her unique perspective on the craft of diplomacy amid today’s climate. Interviewed by Margery Kraus, Founder and Executive Chairman of APCO, Ambassador Reema will reflect on her personal journey as a champion for women's advancement and share her perspective on pressing global issues—from the impact of recent elections to the conflict in Gaza. As businesses face increasing pressure to demonstrate stakeholder value while operating in constantly changing markets, Ambassador Reema's diplomatic expertise will offer a fresh perspective on building bridges across divides, equipping public relations executives with strategies for leading through uncertainty.
Session TBC
9:55 – 10:40 a.m.
Roundtable Discussions
10:40 - 11:10 a.m.
Morning Break
11:10 - 11:40 a.m.
Networking Lunch
12:25 – 1:25 p.m.
Peer Topic Conversations
1:25 – 2:55 p.m.
Join these lively conversations around topics vetted by Page and Page Up members as highly relevant and timely for communicators. CCO "convenors" will start the conversations in each breakout room with a provocative question. There will be no slides, no presentations, and no microphones -- just good, purposeful exchanges with peers. Want to join more than one conversation? You're welcome to move about at will to ensure you're in just the right place. Don't miss this opportunity to learn from the people who really know the most about the issues you're facing - your peers.
Afternoon Break
2:55 – 3:25 p.m.
The Art of Possibility
4:10 – 5:40 p.m.
Benjamin Zander’s presentation takes an audience on a journey that offers a startling new perspective on leadership. Through stories, music and concepts, it causes a radical shift in perception. This is not a speech, it is an experience! In this new model of leadership, the conductor sees his job as awakening possibility in others. The orchestra is a group of highly trained individuals poised to coalesce into an effective whole. Passion, creativity and the desire to contribute are basic human instincts to be released. World-famous conductor Benjamin Zander uses the metaphor of the orchestra and a lifetime of experience conducting, coaching and teaching musicians to work his magic to overcome barriers to corporate productivity. This presentation sources fundamental changes in organizations.
Closing Remarks
5:40 – 5:45 p.m.
Networking Reception
6:15 – 7:15 p.m.
Networking Dinner
7:15 – 8:30 p.m.
Dinner Entertainment
8:40 – 9:25 p.m.
Prepare to be entertained and enlightened as The Capitol Fools bring their unique brand of political satire to our dinner, poking fun at the absurdity of today's world. You’ll laugh, think, and maybe even shed a tear.
Evening Close
9:25 – 9:30 p.m.
Networking Breakfast
7:30 - 8:15 a.m.
Opening Remarks and Interaction
8:15 - 8:50 a.m.
Opening Speaker
8:50 – 9:35 a.m.
Session TBC
9:35 – 10:20 a.m.
Morning Break
10:20 – 10:50 a.m.
Session TBC
10:50 - 11:30a.m.
Peer Connection Interactive Session
11:30 a.m. – 12:00 p.m.
Closing Keynote: Leading Through Change
12:00 – 12:40 p.m.
As communicators we understand the importance of leading through uncertainty, but recent years have pushed us to new limits. From Fortune 500 veteran to disruptor CEO, Stacey Tank's career exemplifies the adaptability and resilience required for success in a rapidly changing world. We'll explore her fascinating insights as she moved from CCO to CTO to her current role as CEO of Bespoke Beauty Brands. Through these transitions, she's spearheaded growth strategies, championed sustainability initiatives and revolutionized billion-dollar businesses like The Home Depot. Now, as the CEO of a high-growth beauty company, Stacey continues to push boundaries. She will share strategies about how she's disrupting the industry, making beauty accessible across diverse demographics and retail channels, and the actions critical to leading change effectively, particularly amidst global complexities.
Closing Remarks
12:40– 12:45 p.m.
Networking Lunch
12:45 – 1:45 p.m.
Optional Capitol Tour
1:30 - 3:30 p.m.
Embark on a journey through the heart of American history with a visit to the U.S. Capitol. This iconic building, with its historic chambers, statutory hall, ornate hallways, and majestic dome, serves as the meeting place for the United States Congress and the very symbol of democracy. The tour, led by a former Member of the U.S. Congress, will include unique insights from someone who served and worked in the Capitol. Guests will be treated to first-hand stories of the legislative process and how Washington really works. If accessible, the tour will also include a visit to the House Floor where the President delivers the State of the Union and where Members debate and deliberate legislation. This is a very special event not to be missed. Capacity is limited to 50 guests accepted on a first come, first served basis.