2021 Page Up Annual Conference International Sessions (October 27)

Join us for two special Page Up Annual Conference sessions optimized for our members based in APAC and EMEA. These sessions are complimentary and open to members of Page and Page Up. 

Session 1: Context Matters: Realizing Purpose With A Global Mindset (10:00 - 11:00 am CET // 5:00 - 6:00 pm JST)
Mark will introduce a concise framework (the “3As”) that companies can use to realize purpose. In addition, he will touch on how contextual factors such as the institutional environment can influence how likely companies are able to realize their purpose. Last, Mark will share how some companies in Asia are activating their purpose while navigating the expectations of institutional stakeholders.

SPEAKERS:

• Mark Chong, Associate Professor of Communication Management at Singapore Management University
• Mark Dreyer, Marketing & Communications Director, American Chamber of Commerce China

Session 2: CommTech: Second-Level Data (11:00 am - 12:00 pm CET // 6:00 - 7:00 pm JST)
When talking about data today, we usually mean digital data in the forms of published articles/posts, views, likes, and clicks. We think a view or click means that our message or content is resonating with our audience. And if for once, we can't interpret clicks, we run surveys.

Data is a key pillar of Page's CommTech Framework, but there's a catch. Neuroscience has proven that up to 95% of our decisions are driven by the unconscious and emotions.

What insights do clicks and surveys actually give us into our stakeholder's emotions & subconsciousness? Almost none.

Here's the good news. There are ways to measure the emotional and subconscious forces driving your stakeholder's behavior. Learn about them during this session.

SPEAKER:

• Daniel Jörg, Partner, Head of Digital at Farner Consulting