About the Event

A company’s owned media channels (website, social media channels) are the most vital of communications tools. In some companies, these channels are owned by marketing or consumer experience functions, while in others they reside within the Corporate Communications function. What are the most effective models for owning and leveraging these channels? Should they be centralized and controlled by a few? What function within Communications owns your company’s channels? How do you handle international sites and channels? How do you ensure brand voice is consistent across channels, especially if decentralized?