Must be the global CEO of an agency with annual fee revenue of at least $5 million and be recognized as providing substantial strategic counsel to the C-Suite of major corporations, particularly Fortune 500 and Global 500 companies. If part of a holding or parent company, the agency must compete as a distinct brand and have its own discrete management structure with clear responsibility for that agency and its brand. The CEO must be accountable for delivering financial performance consistent with the $5 million requirement. Also considered for membership will be appropriate management at the holding company level.
Advisory firm members must:
Be the global CEO of an advisory or consultancy firm, or the senior managing executive of a division of a large general consulting firm (outside the public relations category), whose practice specializes in one or more of the following areas: Reputation Management or Reputation Risk Management; Communications Research, Measurement and Evaluation; Political, Public Affairs or Legal Issues; Data Analytics; Social Media; Content Creation; Change Management (with a focus on corporate character, values and culture); Corporate Citizenship or CSR; Crisis Management; Mergers & Acquisitions or Shareholder Activism.
Provide substantial strategic counsel to CCOs of major corporations, particularly with Fortune 500 and Global 500 companies, at the C-Suite level; and
The advisory firm or division (not including divisions of traditional PR agencies) must have annual fees of at least $5 million.
Preference will be given to candidates considered to be thought leaders in corporate communications as evidenced by activities such as leadership responsibility in organizations in the public relations or other industries, published articles, speeches at important forums, and general contributions to our industry.
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