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Communication Agency members:
Must be the CEO of an agency (global CEO if firm has multiple CEOs), which at the time of application would be eligible to be listed on PRovoke’s Global Top 250 PR Agency Ranking (currently a minimum $6.8M in annual fee revenue), and be recognized as providing substantial strategic counsel to the C-Suite of major corporations, particularly Fortune 500 and Global 500 companies. If part of a holding or parent company, the agency must compete as a distinct brand and have its own discrete management structure with clear responsibility for that agency and its brand. The CEO must be accountable for delivering financial performance consistent with the PRovoke ranking requirement. Also considered for membership will be appropriate management at the holding company level.

Service Provider members:

• Must be the CEO of a service firm (global CEO if firm has multiple CEOs), or the senior managing executive of a division of a large general consulting firm (outside the public relations category) whose practice specializes in one or more of the following areas: Reputation Management or Reputation Risk Management; Corporate Brand; Communications Research, Measurement and Evaluation; Political, Public Affairs or Legal Issues; Data Analytics; Social Media; Content Creation; Change Management (with a focus on corporate character, values and culture); Corporate Citizenship or CSR; Crisis Management; Mergers & Acquisitions or Shareholder Activism.
• Provide substantial strategic counsel to CCOs of major corporations, particularly with Fortune 500 and Global 500 companies, at the C-Suite level.
• The advisory, service firm or division (not including divisions of traditional PR agencies) must have annual fees which at the time of application would be eligible to be listed on PRovoke’s Global Top 250 PR Agency Ranking (currently a minimum $6.8M in annual fee revenue).
• Preference will be given to candidates considered to be thought leaders in corporate communications as evidenced by activities such as leadership responsibility in organizations in the public relations or other industries, published articles, speeches at important forums, and general contributions to our industry.