Educators in Page may come in three types:
- Traditional academics with advanced degrees and significant research credentials.
- Professors of practice who don’t meet the traditional academic educator
qualifications, but bring significant professional expertise to their teaching.
- Administrators who lead strategic communication programs with significant
influence over curricula and hiring.
In order to qualify for membership in Page, an educator must:
- Be employed in a full-time faculty position at an accredited institution of higher
learning. An administrator must be a full-time academic official leading a program in
corporate communication with responsibility for curricula and/or hiring at an
accredited institution of higher education.
- A traditional academic must possess an earned doctoral degree or the equivalent
(e.g., Ph.D., Ed.D., DBA, or J.D.). A professor of practice must possess significant
professional credentials and experience. An administrator must have one or the
other.
- A traditional academic or professor of practice should be engaged in student
programs, including advising students and/or directing professional development
programs.
- Be capable of bringing meaningful intellectual contributions to the dialogue within
Page and to take important insights back to the academy to shape curricula and
teach and advise students. This could be demonstrated by the following
characteristics that should be evaluated as evidence of the nominee’s influence
within the academy and/or the profession. Successful candidates need not need not
be proficient in all of the following areas, but should be accomplished in several of
them:
- Significant published works, which may include:
- Peer-reviewed research on public relations or communication issues
in academic publications.
- Books or articles in influential business media or trade publications or
influential case studies on topics of interest to strategic
communication leaders.
- For professors of practice, significant professional accomplishments in public relations or strategic communication.
- Important leadership positions in public relations or corporate communication professional associations.
- Demonstrated leadership in corporate communication activities and/or research that advance diversity, equity, inclusion and/or other important goals for the field.
- A record of leadership in academic or professional conferences.
- Objective measures of success, such as research awards (e.g., IPR Pathfinder Award, the PRSA Outstanding Educator Award), teaching awards conferred by their home institutions, or professional awards from public relations or strategic communication professional associations or leading business organizations.
