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Membership is reserved for the top communications executive (CCO or equivalent) of the parent organization. However, leaders of subsidiaries, sub-agencies, or autonomous regional chapters across all non-profit and government categories may be considered if they operate as a distinct legal and operational entity.

To qualify, the subsidiary entity must independently meet the exact same financial thresholds (Resource Magnitude) and required of a parent organization within its specific subcategory, while demonstrating the following:

• Operational & Leadership Autonomy: The entity maintains a dedicated leadership team and executive structure distinct from the parent organization;
• Fiscal & Strategic Accountability: The nominee has full authority over the entity’s communication strategy, operating plan, and budget, reporting to the subsidiary head rather than the parent CCO.

Core Requirement: Trust, Governance & Conduct:

This section applies universally to all nominees across every subcategory.

All nominees and their organizations must demonstrate transparent governance, ethical conduct, and alignment with the Page Principles.

• Governance: Organizations must maintain clear and accountable governance structures.
• Professionalism: Members must uphold standards of non-solicitation, confidentiality, and fact-based communication.
• Integrity: Leaders must demonstrate integrity while operating in a non-partisan, ethical, and inclusive manner.

Membership Evaluation Framework: To ensure both scale and peer-level significance, qualification for membership is determined through a two-part evaluation balanced across the subcategory criteria:

• Baseline Resource Magnitude: The nominee’s organization must meet at least one designated financial or asset-based benchmark within its specific subcategory.
• Core Institutional Impact: In addition to the baseline financial benchmark, the nominee must fulfill a minimum of two separate indicators distributed across the following dimensions: Scale & Reach, Recognition & Influence, or Outcomes & Impact.

Subcategory Criteria & Impact Indicators

1. Government Agencies
   • Resource Magnitude
     • Have an annual agency budget of at least $15B (PPP-adjusted equivalent) or representing at least 0.30 percent of total national expenditure; or
     • Manage national assets, sovereign wealth, or central bank reserves exceeding $100B; exercise regulatory or monetary authority over sectors representing at least 5% of National GDP; or
     • Rank in the top 15 percent of national agencies by budget, staff size, or overall economic influence.
   • Scale & Reach
     • Serve a population of at least 1 million people at the national, regional, or major metropolitan level, or oversee functions of national or cross-sectoral importance; or
     • Demonstrate an owned communications reach—including digital channels, website, or social media audiences—equivalent to at least 1 percent of the national population or within the top quartile among peer agencies in their country for direct communication capacity.
   • Recognition & Influence
     • Participate in a leadership role in multilateral or intergovernmental bodies (e.g., UN, OECD, AU, ASEAN, G20); or
     • Receive recognition for excellence or innovation in governance or communication, or membership in top-tier international government or public sector networks; or
     • Receive recognition in respected indices such as the UN E-Government Index, World Bank GovTech Maturity Index (GTMI), OECD Government at a Glance indicators, or equivalent national awards may also be considered.
   • Outcomes & Impact
     • Show evidence of CCO-driven programs to support improvement in service delivery, public participation, or citizen trust, as measured by national audits, surveys, or public reporting; or
     • Demonstrate evidence of addressing issues of highest public concern, as reflected in national surveys or independent reviews, and maintaining public trust scores at or above the national average for government institutions.
2. Public Charities & Non-Governmental Organizations (NGOs)
   • Resource Magnitude
     • Have an annual operating revenue of at least $250 million USD (PPP-adjusted equivalent) or rank within the top 10–15 percent of national civil society organizations by expenditure and
     • Demonstrate funding diversity, with no single donor accounting for more than 40 percent of annual income, ensuring independence and stability.
   • Scale & Reach
     • Serve or reach at least one million people annually through programs, services, or campaigns, or reach a population equivalent to 1 percent of their home country’s population ; or
     • Demonstrate comparable scale through a supporter or donor base of at least 100,000 individuals or sustained digital and media reach, through total followers or subscribers across major platforms (e.g., website, email lists, social media channels).
   • Recognition & Influence
     • Hold strong ratings from independent evaluators (e.g., Charity Navigator, GiveWell, CharityWatch, or equivalent), appear in recognized global or regional indices such as NGO Advisor / thedotgood Top 200 or other equivalent or receive recognition through citations or collaborations with leading global advocacy or accountability institutions, such as Transparency International, the World Justice Project, CIVICUS, or equivalent regional networks; or
     • Demonstrate standing through formal partnerships or consultative status with major global or multilateral institutions, including the United Nations, World Bank, OECD, USAID, or Gates Foundation, including a documented track record of constructive, multi-stakeholder collaborations or meaningful partnerships with the corporate sector.
   • Outcomes & Impact
     • Provide evidence of leadership in successfully shaping national or international policy, industry standards, or legal frameworks (e.g., successful advocacy for a specific treaty, law, or UN resolution) within the last three years; or
     • Demonstrate strong fiscal stewardship and mission effectiveness through top-tier ratings from recognized charity evaluators (e.g., Charity Navigator 4-star, Candid Platinum, or equivalent), including directing at least 75% of total spending toward mission-related programs; or
     • Provide evidence of direct, measurable impact on a significant population (e.g., serving 1M+ beneficiaries annually) or protecting large-scale global assets (e.g., 1M+ hectares of critical habitat), establishing the organization as a primary global actor in its field.
3. Research Universities
   • Resource Magnitude
     • Have total assets/endowment of at least $2B or annual operating budget or expenditure of at least $1B USD (PPP-adjusted equivalent).
   • Scale & Reach
     • Serve a student body of 20,000+ or a faculty of 2,000+ (FTE), or
     • Maintain a network of 100,000 or more living alumni worldwide or an alumni presence in 50+ countries.
   • Recognition & Influence
     • Rank within the top 250 globally in recognized university rankings such as the Times Higher Education or top 100 within the U.S. on the U.S. News & World Report university ranking; or
     • Hold membership in a recognized national or regional research university consortium (e.g., AAU, Russell Group, LERU, Group of Eight, C9 League, ARUA, APRU, Universitas 21).
   • Outcomes & Impact
     • Sit within the top 150 of the US National Science Foundation (NSF) rankings OR the top 10% of their respective country's national research framework (or a top 200 global academic index); or
     • Demonstrate economic or societal impact relative to sector peers, such as contribution to regional innovation, GDP, or national research leadership (e.g., top 10% for patents, technology transfer, or centers of excellence).
4. Private Foundations & Philanthropic Organizations
   • Resource Magnitude
     • Demonstrate record of consistent (e.g., past three years) annual grantmaking that exceeds $100 million per year; and
     • Manage assets of at least $2 billion USD (or PPP-adjusted equivalent) or rank among the top 10% of philanthropic institutions in their region by assets.
   • Scale & Reach
     • Maintain active grants or programs across multiple countries or regions within their focus area, or
     • Develop strategic partnerships with leading institutions, governments, or NGOs that extend impact beyond direct grantees, or
     • Manage programs reaching a nationally significant population or sector, representing major influence in their field of focus.
     • Evidence may include annual reports, grantee data, or independent evaluations.
   • Recognition & Influence: Philanthropic Organizations may demonstrate recognition through one or more of the following:
     • Rank within respected rankings such as Inside Philanthropy IP100, Chronicle of Philanthropy 50, or equivalent national listings; or
     • Maintain membership or citation in international philanthropic networks or reports (e.g., OECD NetFWD, Philea, AVPN, WINGS); or
     • Serve as a primary representative of the philanthropic sector at major international policy or economic summits (e.g., WEF/Davos, G20, COP, or UN General Assembly), where the organization serves as a key interlocutor for global leaders.
   • Outcomes & Impact
     • Deploy at least 5% of assets annually toward mission-related activities (for endowed foundations) or execute a documented strategy of "spend-down" or high-velocity giving that demonstrates significant annual mission-related expenditure relative to peers; or
     • Lead or participate in a major multi-stakeholder collaborative (e.g., Arctic Funders Collaborative, Climate and Land Use Alliance, Science Philanthropy Alliance) that aligns or aggregates capital from multiple peers to solve a specific global challenge; or
     • Demonstrate that programmatic funding has directly resulted in a verifiable change to a national or international policy, industry regulation, or legal framework.
       
       ** Philanthropic organizations that qualify in this category may include grantmakers organized as private or family foundations, or may be structured in other ways to maximize philanthropic giving (e.g., family offices).
5. National/Professional Associations
   • Resource Magnitude
     • Manage an annual operating budget of $85 million USD (or Purchasing Power Parity-adjusOn rested equivalent), or
     • Rank within the top 15% of associations in their country or sector by expenditure.
   • Scale & Reach
     • Maintain a membership base of at least 25,000 active members or represent a minimum of 10% of eligible professionals/organizations within their national sector.
   • Recognition & Influence
     • Demonstrate recognition by member or industry awards or
     • Provide evidence of policy participation, white papers, best-practice adoption, or collaborations formed.
   • Outcomes & Impact
     • Engage more than 35% of members in programs, events, or digital activities within the past year; or
     • Maintain a member renewal of more than 80% renewal rate (or at least 70% in emerging markets).
6. Think Tanks
   • Resource Magnitude
     • Have an annual operating budget of at least $50 million USD (PPP-adjusted equivalent) or
     • Rank within the top 5% of policy research institutions in their country or region by annual expenditure.
   • Scale & Reach: Demonstrated through the scope of policy engagement and audience reach.
     • Produce and disseminate research and policy analysis that reaches a cumulative audience of at least 100,000 annually through publications, events, or digital channels, or rank within the top quartile nationally for policy or media citations; or
     • Demonstrate reach through sustained engagement with at least 10 major policy institutions, ministries, or multilateral bodies, reflecting active influence in national or international policy debates.
   • Recognition & Influence
     • Rank within the top 200 globally or top 10 nationally in recognized indices such as the Think Tanks & Civil Societies Program (TTCSP) or equivalent regional rankings; or
     • Hold leadership roles or invited participation in multilateral policy forums (e.g., UN, OECD, T20, WEF, ASEAN, or African Union) or maintain membership in recognized think tank networks such as Bruegel, Brookings Global, CIGI, or Southern Voice.
   • Outcomes & Impact
     • Provide documented examples of policy uptake, citation in legislation, government reports, or international frameworks, or other evidence of measurable policy impact; or
     • Demonstrate at least five instances annually of research informing or shaping public policy, top-quartile national rankings for policy citations or media references, or participation in official policy consultations.

The Page Board of Trustees may, at its discretion, consider exceptions for high-impact leaders whose organization does not align with standard benchmarks, but whose roles carry significant strategic weight. The Board will confer with Page Community Chairs to determine if an exception is warranted based on the organization's dominant standing and influence within its specific national or regional economy. Such exceptions are granted selectively to uphold the integrity of Page’s membership standards and require final approval by the Board of Trustees.

Verification Guidance & Standard of Proof
To ensure objective evaluation and streamline the membership process, nominees must provide a link or upload an official document from one of these standard operational sources to verify their metrics:

• Resource Magnitude (Financial Scale): Audited financial statements, IRS Form 990s, official annual reports, or public national budget sheets.
• Scale & Reach (Footprint): Third-party audited membership numbers, verified website/platform analytics summaries/reports, or official sector census/population data.
• Recognition & Influence (Standing): Direct listing in specified indices (Inside Philanthropy, TTCSP, thedotgood), formal UN/OECD consultative roster links, or official government advisory appointments.
• Outcomes & Impact (Systemic Change): Direct citations in official legislative records, government white papers, or published multi-boundary/multilateral treaty documents.

Note: These sources are intended as operational guidelines rather than exhaustive restrictions. In instances where a nominee provides alternate, non-standard documentation, Page staff retain the authority to review the provided records on a case-by-case basis to determine whether they objectively substantiate the required criteria benchmarks.