Page and the Institute for Public Relations conduct an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function. The 2025 Case Study Competition is now open for entries, apply here. The deadline to apply is Friday, January 31, 2024 at 11:59 p.m. ET.
Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives. See below for 2023 winning cases.
2023 Case Study Competition Results:
FIRST PLACE | Trouble in Paradise: The Walt Disney Company
- Accommodation: JACK KOTEN PAGE PRINCIPLES CASE STUDY AWARD
- Submitted by: Ayesha Djibo, Mya Estrada, Breahn Fisher, and Kelly Weinstock
- School: Texas Christian University
- Advisor: Dr. Liang Ma
- Download: Presentation | Case Study
SECOND PLACE | The Starbucks Union Boom: Pro-Worker Employer to Union Target Case Study Competition
- Submitted by: Yasmeen Jabara, Nicolas Blanco Ballesteros, Meagan Keefe, and Gabriela Perez
- School: American University
- Advisor: Pallavi Kumar
- Download: Presentation | Case Study
THIRD PLACE | The US Army Recruiting Crisis: Cause and Potential Solutions
- Submitted by: Blake Bonifas
- School: University of North Carolina at Chapel Hill
- Advisor: Dr. Lois Boynton
- Download: Presentation | Case Study
Honorable Mentions:
Communications | More Than a Penny For Your Thoughts: Paypal’s Inconsistent Acceptable Use Policy
- Submitted by: Darian Hernandez, Carolina Gnerre, and Taimarie Carasa
- School: University of Florida
- Advisor: Patrick Ford
- Download: Presentation | Case Study
BUSINESS AND INTERNATIONAL | Not Your Average Joe: How Spotify Experienced The Extraordinary Joe
- Submitted by: Riko Setsuta, Kenny Anthony
- School: Peking University
- Advisor: Soojin Roh
- Download: Presentation | Case Study