Page and the Institute for Public Relations conduct an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function. The 2024 Case Study Competition is now open for entries, apply here. The deadline to apply is Friday, January 15, 2024 at 11:59 p.m. ET.
Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives. See below for 2023 winning cases.
Title: Trouble in Paradise Submitted by: Ayesha Djibo, Mya Estrada, Breahn Fisher, and Kelly Weinstock School: Texas Christian University Advisor: Dr. Liang Ma Download: Presentation | Case Study
Title: The Starbucks Union Boom: How a Pro-Worker Employer Became a Union Target Submitted by: Yasmeen Jabara, Nicolas Blanco Ballesteros, Meagan Keefe, and Gabriela Perez School: American University Advisor: Pallavi Kumar Download: Presentation | Case Study
Title: The U.S. Army’s Recruiting Crisis. What is causing it and what are leaders doing to fix it Submitted by: Blake Bonifas School: University of North Carolina at Chapel Hill Advisor: Dr. Lois Boynton Download: Presentation | Case Study
Title: More Than a Penny For Your Thoughts: Paypal’s Inconsistent Acceptable Use Policy Submitted by: Darian Hernandez, Carolina Gnerre, and Taimarie Carasa School: University of Florida Advisor: Patrick Ford Download: Presentation | Case Study
Title: Not Your Average Joe: How Spotify Experienced The Extraordinary Joe Submitted by: Riko Setsuta, Kenny Anthony School: Peking University Advisor: Soojin Roh Download: Presentation | Case Study