Page and the Institute for Public Relations conduct an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function. The 2026 Case Study Competition is now open for entries, apply here. The deadline to apply is Friday, January 15, 2026 at 11:59 p.m. ET. 

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives. See below for 2023 winning cases. 

2025 Case Study Competition Results:

FIRST PLACE | Gone with the Wind: Tractor Supply Co.’s Rapid Response to DEI Backlash

SECOND PLACE | Against the Grain: Tractor Supply Company’s DEI Dilemma Case Study Competition

THIRD PLACE | Real Beauty, Real Images – A Case Study of Dove’s #KeepBeautyReal in the Age of AI