Katherine Docampo, SVP of Leadership and Impact Communications at Weber Shandwick
The World Economic Forum (WEF) Annual Meeting is returning to Davos, Switzerland along with thousands of leaders from government, business, and civil society to discuss the most pressing geopolitical, environmental and societal issues facing us today. Despite the annual gathering catching criticism in recent years for being considered elitist and lacking legitimacy, the Forum is back —- with a different focus.
Davos is no longer a place for companies to amplify their tightly-controlled narratives, they must rethink their strategies for engaging at Davos and addressing global issues. Besides a wardrobe fit for a week in the Alps, you should also pack humility and the ability to adapt your communication strategy to prioritize collaboration and coalition-building. Leaders need to approach this year’s Forum with an open mind, desire to work together, and a New Davos Playbook.
The New Davos Playbook for a Post-Trust Era
It’s imperative for your organization — and the world — that Davos attendees make the most of being in the company of prominent political, business, societal and academic leaders. If everyone shows up ready to listen, learn, & adapt their strategies, we can bring credibility back to the WEF and change the world for the better.
If you missed part of the session or had further questions, Katherine is happy to connect via her email | email@example.com.
Katherine Docampo is the former Head of Impact Communications at the WEF and current SVP of Leadership and Impact Communications at Weber Shandwick.
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