Please join us for a unique Page forum at MBZUAI, on Tuesday, October 8, 2024 from 3:00-5:00 p.m.
Artificial Intelligence is reshaping corporate strategy and communication globally, with significant implications for the MENA region. This Page forum will explore how senior communication officers can leverage AI to drive innovation, enhance decision-making, and maintain leadership in a rapidly evolving business landscape.
Co-hosted with MBZUAI and Mubadala, this exclusive event brings together senior communication executives and AI leaders to discuss the evolving role of AI in corporate strategy and the business world. The forum offers a platform for high-level dialogue and knowledge exchange, featuring sessions led by prominent experts with regional and industry insights.
The event will be an exclusive, closed-door gathering designed to foster an interactive environment for participants. This opportunity will allow attendees to engage in meaningful conversations, share valuable insights, and establish connections with AI experts and leading institutions. Participants will have the chance to learn about cutting-edge research and explore how the expertise of these institutions can offer innovative solutions to the business world. This collaboration aims to enhance understanding and application of artificial intelligence in various sectors, empowering leaders to drive transformation within their organizations.
This exclusive event is open to Page and Page Up members as well as other senior communication leaders who are in roles eligible for membership and registration is complimentary, but RSVP is required.
Space is limited, so please RSVP early!
If you have any questions about this event, please contact Errick Towns.
Welcome Remarks by Hosts
3:00 - 3:05 p.m.
Introduce the event’s context, the strategic importance of AI in communication.
Panel: Redefining Reality - The Challenges and Possibilities of AI in Business and Society
3:05 - 4:00 p.m.
Eric Xing will set the stage by exploring how this transformative technology is reshaping our understanding of reality. He will examine significant breakthroughs that highlight both the potential and limitations of AI, illustrating how these advancements challenge conventional paradigms across various sectors and redefine what is possible. Umayma Abubakar will connect the discussion towards how AI can empower leaders to make more informed decisions in this evolving landscape. She will emphasize the importance of leveraging AI to enhance accessibility to accurate information, enabling timely and effective communication and decision-making. By integrating insights from Eric and Hao, she will illustrate how informed leadership is crucial for harnessing AI's potential while maintaining ethical integrity. Becky Anderson will connect these themes to the changing landscape of communication, including journalism, business and the society, exploring how AI is revolutionizing these fields and reshaping the narratives that shape public discourse. To address what are the critical conversations that should happen at the intersection of technology and leadership.
Coffee Break & Transition to the Metaverse Lab
4:00 PM - 4:20 p.m.
Demo - Explore the Deep Fake: Better-informed Decision Making in the Era of AI
4:30 PM - 5:00 p.m.
Hao Li and Mazen Nahawi will delve into the implications of deep fake technology, a prime example of AI's power to alter perception. Hao will discuss its dual nature, whereby it opens up new avenues for creativity and engagement while simultaneously raising questions about misinformation and digital authenticity. This dynamic not only emphasizes the need for vigilance but also highlights the responsibility of professionals to critically assess the impact of such technologies within their contexts.