- The New CCO Podcast
Inside IBM’s Brand Transformation - Jon Iwata, IBM
March 26, 2018
Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what’s in store for the future of our profession.
As The New CCO wraps up 2019, we sit down with Mike Wing, the lead writer of Page’s most seminal r…
If most organizations found themselves as the punchline of a late-night comedy joke, their CEO or he…
On this edition of The New CCO, we welcome Southwest Airlines SVP & CCO Linda Rutherford to tell the…