As generative AI increasingly shapes real-time brand perception, new research reveals that 84% of all AI citations are driven by earned media. Because these evolving platforms reward credibility and trust over traditional search keywords, communications leaders are uniquely positioned to lead the emerging discipline of Generative Engine Optimization (GEO).
Join us Wednesday, June 10, 9:00 am AEDT(Tuesday, June 9, 7:00 pm EDT) for a Page Collaboration Hour updating CCOs on the need-to-knows of GEO. Building on last year’s discussion, Muck Rack CEO Greg Galant and VP of Data & Intelligence Matt Dzugan return to share their new research on what AI is reading. We’ll dive into how millions of links are cited across platforms like ChatGPT, Claude and Gemini, and how to integrate these fresh insights into a broader narrative strategy. Lend your voice to the peer-to-peer discussion on preparing your leadership strategy for this new era of automated discovery.
To allow for more members to connect across time zones, there will be a second offering of this session on Tuesday, June 9 at 9:00 am EDT. If you have any questions about the event or your registration, please reach out to Porsche Brown at pbrown@page.org.