Link Sharing: Realizing the Generative AI Opportunity (HBR Article)

Shared by Page Society

A recent report by Harvard Business Review Analytic Services, sponsored by AWS, titled "Realizing the Generative AI Opportunity: Embracing Change to Create Business Value," explores how organizations can effectively implement generative AI (gen AI) to drive innovation and maintain a competitive edge.

1. The Imperative to Adopt Generative AI

The report reveals a strong consensus among business leaders about the necessity of integrating gen AI:​

• 83% believe that businesses in their industry risk being left behind if they don't adopt gen AI.​
  
• 81% agree that gen AI will transform their industry.​
  

These findings underscore the urgency for organizations to embrace gen AI to stay competitive/

2. Readiness and Strategic Implementation

While there's enthusiasm for gen AI, the report highlights a gap in readiness.

• 60% consider gen AI a priority for their organization.​
  
• However, only 48% feel their organization is prepared to adopt it.​
  

This disparity points to the need for strategic planning and investment in infrastructure and skills to effectively leverage gen AI.

3. Change Management and Workforce Engagement

Effective change management is crucial for successful gen AI adoption. The report emphasizes the importance of:​

• Implementing training programs.​
  
• Fostering a culture that supports innovation.​
  
• Addressing employee concerns about job security and technological change.​
  

Engaging the workforce in the transition can facilitate smoother integration of gen AI technologies.

​Certainly, here are some AI and CommTech-related resources from the Arthur W. Page Society's Thought Leadership:​

• The AI Advantage: How Top Communicators are Leading the Shift: This resource explores how Chief Communication Officers (CCOs) are navigating the integration of AI into corporate communications, offering insights into leading this transformation effectively.
  
• From Efficiency to Impact: How GenAI is Transforming Communications Strategy: This resource discusses the evolution of Generative AI from a productivity tool to a strategic asset in communications, highlighting its impact on the function's role and effectiveness.
  

These resources provide strategic guidance for communication leaders on leveraging AI and communication technology to enhance their roles and organizational impact.​